New Belgium Hires Sustainability Specialist at Asheville Brewery


Asheville, NC – New Belgium Brewing recently expanded their three-person Fort Collins- based sustainability team, bringing on Sarah Fraser as the new Sustainability Specialist at their Asheville, NC brewery. Fraser will start her new role in spring 2017 after the birth of her first child, to support New Belgium’s sustainability and environmental stewardship programs as they pertain to the Asheville brewery and operations.

The brewing industry, now with 5,000 breweries nationwide and contributing more than $55 billion to the economy and supporting nearly half a million jobs in 2014 according to the Brewers Association, has deep economic and workforce impacts on communities and families. Beer is an agricultural product that relies on healthy rivers and thriving farmland to thrive and survive. In addition to watershed health, the quality and yield of hops and barley crops are vulnerable to the erratic and unpredictable weather patterns caused by climate change.

With a Bachelors in biology from Appalachian State University and a master’s degree in environmental studies from the College of Charleston, Fraser has worked and volunteered at environmental non-profits and government agencies in the realm of natural resource management and land conservation. Most recently, Fraser was serving guests in New Belgium’s Asheville Liquid Center and leading sustainability-based volunteer opportunities for coworkers.

“I look forward to working in our community and industry to promote responsible business practices and environmental policy to create a vibrant and sustainable future for our planet,” says Fraser. “To make a difference in addressing climate change and other environmental issues facing us today, we need everyone engaged in finding solutions from our business leaders to our elected officials and private citizens.”

New Belgium, based in Fort Collins, CO, opened their second brewery in Asheville, NC this year and will be selling beer nationally by 2017. The Certified B Corporation is recognized for its high-involvement culture where its 800 employee-owners work hard, play hard, and give back to their communities. New Belgium gives $1 per barrel of beer sold to non-profits in communities. To date, the company has donated more than $16 million to sustainability non-profits through grants, Tour de Fat, and other event sponsorships.

An employee vote in 1999, led New Belgium to become the first brewery in the nation to purchase 100% of its electricity from wind power. In 2013, the company re-evaluated and implemented its own Internal Electricity Tax, where a coworker team works closely with all departments to prioritize spending of that money on internal efficiency and renewable energy projects. Always striving for measurable sustainable improvements in brewing through lowering GHG emissions, water conservation and generating onsite renewable electricity, New Belgium is also a leader in sustainability advocacy in the industry, cofounding the Glass Recycling Coalition in 2016 and led the establishment of a coalition for Brewers for Clean Water in 2013.

About New Belgium Brewing
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews fourteen year-round beers; Citradelic Tangerine IPA, Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger 8 Hop Ale, Dayblazer Easygoing Ale, Citradelic Exotic Lime Ale, Tartastic Lemon Ginger Sour Ale, Sunshine Wheat, 1554 Black Ale, New Belgium Bohemian Pilsner, Abbey Belgian Ale and Trippel and a gluten-reduced line, Glutiny Pale Ale and Glutiny Golden Ale. Learn more at


Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.

Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Brewbound Live Winter 2020

Santa Monica, CA ● Dec. 3+4, 2020

Early Registration Open
Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.