New Belgium Brewing is pushing farther east. The Colorado-based craft brewery today announced it would expand distribution to Pennsylvania, signing agreements with a mixed group of Anheuser-Busch and MillerCoors wholesalers alike.
“Pennsylvania has been on the horizon for a while now and we are thrilled to secure our distributing partners and hit the ground running this fall,” New Belgium Brewing’s East Coast Division Sales Director, Rich Rush said in a press statement.
The company is slated to open the market on August 31, 2015, according to a release. Selected distributors include:
- Ace Beer Distributors – Miller/Coors
- Allentown Beverage – AB
- City Beverage – Miller
- Durdach Brothers – Miller/Coors
- Erie Beer Company – AB
- Frank B. Fuhrer Wholesale Co. – AB, Coors
- Gretz Beer Company – AB
- LT Verrastro, Inc. – Miller/Coors
- Penn Distributors – AB
- Von’s United Beverage – AB
- W&L Sales – Miller/Coors
- R. Hickey Beer Distributors – AB
The foray into Pennsylvania marks the first time New Belgium has announced a significant distribution expansion since last August, when it said it would expand into a Kentucky, a market the company finally opened on March 2.
Pennsylvania will be New Belgium’s 39th state of distribution. Recall that New Belgium plans to sell beer in all 50 states by 2018.
“We enjoyed getting to know all of the PA distributors through the last six months of the interview process, and truly feel that we couldn’t have made a bad choice. With that said though, we’re excited to move forward with our selected partners.”
The company also plans to open its second brewery location in Asheville later this year.