Mims Distributing Joins Leinenkugel’s Canoes For A Cause

RALEIGH, N.C., — Mims Distributing Company, a beer distributor servicing a nine-county area in and around the Triangle, has announced that it will partner in the second annual Jacob Leinenkugel Brewing Company’s Canoes for a Cause campaign on Saturday, Sept. 6 from 9 a.m. to noon at Lake Johnson in Wake County. Leinenkugel, Mims Distributing and North Carolina Big Sweep, a nonprofit dedicated to cleaning the state’s waterways, will host the volunteer litter cleanup event.

The Jacob Leinenkugel Brewing Company’s Canoes for a Cause campaign supports local efforts to clean up and preserve the region’s water quality. With beer being 92 percent water, breweries like Leinenkugel rely on local water sources, which is one of the driving forces behind the brewery’s initiative to maintain clean waterways. Other cities including Chicago, Denver, Milwaukee, Minneapolis and Cleveland have hosted previous events. A volunteer appreciation party with Leinenkugel beers and raffle prizes will follow the cleanup effort with John Leinenkugel, Associate Marketing Manager for the brewery, as guest of honor.

This year, Canoes for a Cause will spread across North Carolina by hosting similar cleanups in Charlotte and Morehead City on the same day as the Lake Johnson event. For more information or to register for the event, visithttp://www.ncbigsweep.org.

“We are excited to help Leinenkugel with such a great event again this year,” said Chip Mims, CEO of Mims Distributing Company. “We value our partnership with Leinenkugel because they share our same passion for giving back to the community. We’re honored to have John Leinenkugel join us for Saturday’s event and we encourage everyone to volunteer and get involved as we clean up Lake Johnson.”


Mims Distributing Company, established in 1964 in Raleigh, North Carolina, is a family-owned beer distributor servicing nine Central North Carolina counties. The company offers the MillerCoors brands that domestic beer fans enjoy, as well as maintains extensive knowledge of what’s brewing in the craft beer industry. These expert brew sellers also share their passion for excellent brews on Tales from the Cask, a popular craft beer podcast covering everything from locally grown hops to seasonal ales and beyond. A proponent of the Triangle’s craft beer explosion, Mims Distributing offers favorites from AleSmith Brewing Company, Anchor Brewing Company, Carolina Brewing Company and Sierra Nevada Brewing Company, to name a few. In addition to believing in the delicious beer they sell, Mims Distributing is committed to supporting the local community, donating more than $60,000 in financial and in-kind donations to area nonprofits each year. A family-friendly company Mims Distributing was the recipient of the 2013 Carolina Parent Family-Friendly 50 award. Mims Distributing is also dedicated to sustainability as a way of life, and in 2013 was recognized with a Triangle Commercial Real Estate Women (TCREW) Champion Award in the Green and Sustainability category, as well as named a top three “green” Triangle business by Raleigh Downtowner Magazine. As always, Mims Distributing advocates for drinking in moderation. For more information, visit http://www.mimsdistributing.com.


Jacob Leinenkugel Brewing Company, based in Chippewa Falls, Wisconsin since 1867, is a leading craft brewer in the upper Midwest and is distributed nationally. Year-round offerings include Leinenkugel’s Honey Weiss, Sunset Wheat, Berry Weiss, Leinie’s Red, Creamy Dark, Original and Light. The brewer also offers seasonal beers such as Leinenkugel’s Summer Shandy, Canoe Paddler, Oktoberfest, and Snowdrift Vanilla Porter. Leinenkugel’s offers limited-release, robust beers from its Big Eddy series. For more information on the rich history of Leinenkugel’s, visitwww.leinie.com or join Leinie loyalists at www.facebook.com/leinenkugels.


NC Big Sweep, an award-winning 501(c)(3) nonprofit, was originally founded in 1987 as Beach Sweep, an initiative to remove unsightly and harmful litter from the state’s coastline. It expanded inland in 1989, and was renamed Big Sweep, becoming the nation’s first statewide waterways cleanup. Its mission expanded in 2002 from litter-free waters to a litter-free environment. Since Big Sweep was founded, almost 335,000 Big Sweep volunteers have retrieved over 11 million pounds of debris—the equivalent of more than 27,000 football fields, five feet deep in litter.

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