MillerCoors Introduces Coors Peak Golden Lager

coors_peak_golden_lager

CHICAGO – Following a strong launch in the Pacific Northwest last year, MillerCoors is proudly expanding its naturally gluten-free Coors Peak offering with a second style, Golden Lager. Like its predecessor Copper Lager, Coors PeakGolden Lager is brewed with 100 percent all-natural, gluten-free ingredients including California brown rice and Pacific Northwest hops. While Copper Lager is a rich copper color with a slight caramel profile, Golden Lager is bright and balanced, with a toasted malt backbone and hints of citrusy hops.

“We spent nearly five years experimenting with different grains to develop a great tasting beer that is 100 percent naturallygluten free,” said Troy Rysewyk, MillerCoors manager of brewing technology and innovation. “We wanted to highlight the versatility of our signature brewing process and ingredients by developing additional styles. After considering multiple grain options including sorghum, amaranth and quinoa, we are proud to be the only major brewer crafting a great tasting, naturallygluten-free beer brewed from brown rice.”

Coors Peak Golden Lager is a full-flavored, medium-bodied beer that contains five percent alcohol by volume. Coors PeakCopper and Golden Lagers are naturally gluten free from grain to glass and are certified gluten free by the Gluten Intolerance Group.

“The high demand to expand the Coors Peak line of products shows that the brand is doing an excellent job providing a quality beverage that meets the safety needs of the gluten-free community,” said Channon Quinn, vice president of food safety with the Gluten Intolerance Group. “We’re excited to give both Coors Peak Copper and Golden Lagers our stamp of approval and to help spread the word about this growing line of naturally gluten-free beers.”

Coors Peak Copper and Golden Lagers are available in the Seattle and Portland metropolitan areas. Golden Lager can be found in six-pack bottles, and Copper Lager can be found in both six- and 12-pack bottles at local grocery stores and also at select bars and restaurants. For more information about Coors Peak, visit www.CoorsPeak.com and www.Facebook.com/CoorsPeak.

About Coors Brewing Company

Coors Brewing Company was founded in 1873 by Adolph Coors, who chose the Clear Creek Valley in Golden, Colo., for his new brewery because of the pure water in the nearby Rocky Mountain springs. The brewery’s original and most enduring beer is Coors Banquet (Coors.com, Facebook.com/CoorsBanquet, YouTube.com/OfficialCoorsBanquet), still brewed exclusively in Golden using only Rocky Mountain water and high-country barley. Coors Light (CoorsLight.com, Facebook.com/CoorsLight, @CoorsLight on Twitter, YouTube.com/CoorsLight) was introduced in 1978 and now is the second-best-selling beer in the United States. Triple-filtered smooth Keystone Light (KeystoneLight.com, Facebook.com/KeystoneLight) is one the country’s most popular economy beers. Coors Brewing Company operates in the United States and Puerto Rico as part of MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.

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