SAN DIEGO — Mike Hess Brewing Co. (MHB) of San Diego is excited to announce their partnership with the San Diego County Fair and the release of the Fair’s collaboration beer for 2018, Tangerine A-Fair IPA, a refreshing mashup of MHB’s renowned San Diego–style India Pale Ale with a “roundhouse kick” of real tangerine fruit. Tangerine A-Fair is available immediately—and for just a limited time—throughout San Diego County, on draft and in 12oz six-packs.
Tangerine A-Fair clocks in at 7.5% ABV and features tangerine added to Sterling, Cascade, Citra, and Mosaic hops throughout the brewing process, resulting in a slightly hoppy, citrusy, and refreshing IPA that perfectly accompanies a beautiful summer day, at the beach or at the San Diego County Fair. The artwork for Tangerine A-Fair features a throwback carousel unicorn, tying MHB’s line of mythical mascots with a long history of fairground tradition.
“We couldn’t be more excited to get Tangerine A-Fair out to our fans”, said Greg Hess, MHB National Director of Sales. “Last year, fairgoers crushed our blood-orange IPA, Into the Sunset, and I think this year, they’ll be even more excited. This beer is super crisp, perfectly fruited, and refreshing. Our brew team did a great job as usual. And working with the San Diego County Fair has been a very rewarding experience; their thoughtfulness, attention, and support is unparalleled.”
Jennifer Hellman, Marketing Director at Del Mar Fairgrounds, is just as excited: “The team at MHB exceeded our expectations last year, and we are really excited for this year’s release. We know attendees are going to love enjoying the beer at the Tangerine Unicorn Bar on the main avenue and around the fairgrounds!”
Look for Tangerine A-Fair cans—featuring fully removable Open Mike® ends for a fuller, sensorial beer-drinking experience—at all San Diego County Vons and Albertsons stores. Look for it on draft around San Diego County; at all three Mike Hess Brewing locations in Miramar, Ocean Beach and North Park; and of course, at the 2018 San Diego County Fair at Del Mar Fairgrounds.
About Mike Hess Brewing
Mike Hess Brewing celebrates their 8 year anniversary at HessFest, a beer festival block party on June 9th in North Park. One of the region’s first canning breweries, they have won numerous awards for their beers—34 in the past five years—including two Gold awards at the prestigious World Beer Cup (Habitus, Rye, 2014, Claritas, Kolsch-style, 2016). They operate three family and dog friendly locations in San Diego, including their world-class brewery and tasting room in beautiful North Park, their original location in Miramar and their coastal tasting room in Ocean Beach.
About the 2018 San Diego County Fair
Get ready for treats that will tempt all of your senses! “How Sweet It Is” is the theme for the 2018 San Diego County Fair, presented by Albertsons|Vons. Visitors will discover, with kid-in-a-candy-store wonder, just how sweet the Fair truly is. This magical candy land opens at 4 p.m. June 1 and runs through July 4 (the Fair will be closed on Mondays and Tuesdays in June). You’ll leave the ordinary world behind the minute you step into this magical sweet spot overflowing with opportunities to truly savor summer with the excitement of a wide-eyed kid. The San Diego County Fair is the largest annual event in San Diego County, and one of the top five fairs in the United States and Canada, drawing approximately 1.6 million visitors annually.