Merchant du Vin Adds Du Bocq, Dupont and La Trappe to its Portfolio of Specialty Beer Imports

Xi’an, Shaanxi, China – Merchant du Vin is pleased to announce that MdV-Asia Ltd., a beer importing company based in Hong Kong and selling throughout China, Taiwan, and Hong Kong, has added three world-renowned breweries to its portfolio: Du Bocq, Dupont, and La Trappe.

After four years of increasing sales of Samuel Smith, Ayinger, and Xingu in China, the official launch for these additional beers was held in Xi’an, China, on September 16, 2013. Appointed distributors from across China and media met for an official introduction, beer education, brand training, and excellent dining combined with a chance to spend time face-to-face.

Representatives from Du Bocq Brewery (Purnode, Belgium), Dupont Brewery (Tourpes, Belgium), and La Trappe Brewery (Tilburg, Netherlands) were on hand for an expert presentation of each brewery’s history, culture, and technical aspects – as well as a guided beer tasting. The launch included a four-city tour with introduction parties in several on-premise accounts. MdV-Asia Ltd. General Manager Samson Lo noted, “Over the past four years, Merchant du Vin-Asia has expanded to sell Samuel Smith’s, Ayinger and Xingu in over 40 cities in China, plus Hong Kong and Taiwan. To support the rapid growth in demand for specialty import beers, we have introduced world-classic beers from Belgium, the Netherlands and Brazil to Chinese consumers. We keep our optimistic view and show confidence in the long-term growth of specialty import beer in Greater China and the Asia-Pacific region.”

MdV President Rich Hamilton said, “We’re excited to watch the growth of this dynamic beer market. We have built sales using the same fundamentals that have proven so successful over the past 35 years in the US: commitment to product quality, focus on beer education, and exemplary customer service.”

The people of China have shown their support in the most sincere way possible: customers have been delighted to find Du Bocq, Dupont, La Trappe, and Xingu now alongside their favorites from Samuel Smith’s and Ayinger: sales have already surpassed the initial forecasts!

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.

Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Brewbound Live Winter 2020

Santa Monica, CA ● Dec. 3+4, 2020

Early Registration Open
Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.