MILWAUKEE – For 30 years, Lakefront Brewery has been crafting a crowd favorite in its Riverwest Stein beer. But it’s now available in cans for the very first time.
“Putting a craft beer in cans was unthinkable when we started,” said Russ Klisch, co-founder and owner of Lakefront Brewery. “Now, it’s becoming the norm. We’re actually a bit late to the game, but that’s okay.”
Along with six-pack and twelve-pack bottles of Riverwest, twelve-pack cans are hitting the shelves just in time for Memorial Day weekend. 12-ounce cans are the first for the 30-year-old brewery and 16-ounce cans are being planned for the first week of July.
“We put our number one selling brand in a can,” said Chris Johnson, Director of Business Development, “And the great thing about cans is summertime. The ballpark, picnics, the beach or anywhere else you want easy, portable craft, here you go.”
Riverwest Cans should be available anywhere you usually buy Lakefront products. The big question is what’s next in cans for the brewery. IPA? Eastside Dark Lager? Or possibly the new Lakefront Pils due out later this summer.
“For now, we’re canning Riverwest,” said Klisch. “We have a thorough process of quality control and we travel at our own speed. The next Lakefront can will be out sooner than you may think. Possibly.”
Lakefront Brewery, Inc. distributes its products to 37 states, Ukraine and Canada. Lakefront Brewery, Inc. produced the first beer in the United States made from 100% in-state-grown ingredients, including a first-of-its-kind, indigenous Wisconsin yeast strain (Wisconsinite Summer Weiss), the first certified organic brewery and the first gluten-free beer granted label approval by the U.S. Government (New Grist). For more information, visit http://www.lakefrontbrewery.com or call (414) 372-8800.