Beginning Dec. 17, Bell’s will accept designs from fans for a Bell’s or craft beer related mosaic to be assembled with bottle caps during a KBW event in January.
Designs must incorporate the following colors: gold, black, green, silver, orange, red, white and/or yellow.
“This is a project that celebrates our local art culture and gives back to our community,” said Laura Bell, Bell’s Vice President.
“We can’t wait to see what people come up. There are a lot of very talented Bell’s fans out there,” she added.
The completed mosaic will be no larger than 5 feet tall by 3 feet wide and will be auctioned off at the conclusion of KBW on Saturday, January 18th with proceeds going to The YWCA of Kalamazoo.
Deadline to enter is Dec. 27.
Judges will pick the finalists and those designs will be uploaded to a Facebook photo album to then be voted on. The entry with the most Likes by Jan. 3 will be assembled at a Craft Beer and Crafts Night on Jan. 13 at the Eccentric Café in downtown Kalamazoo. The finished piece will then be displayed at the Café until the auction. The winning artist will also receive a special Bell’s prize.
Entries must also include the artist’s full name, age, place of residence, preferred contact number and email address. Those who enter must be 21 or older and will be required to sign a release form in order to be considered.
Entries can be emailed to firstname.lastname@example.org.
Additional details will be posted on the Bell’s website (bellsbeer.com) and social media channels as they become available. A complete list of all Bell’s events for Kalamazoo Beer Week 2014 will be available soon as well.
ABOUT BELL’S BREWERY, INC.
Bell’s Brewery, Inc. began in 1985 with a quest for better beer and a 15 gallon soup kettle. Since then, we’ve grown into a regional craft brewery that employs more than 200 people over an 19 state area, in addition to Puerto Rico and Washington DC. The dedication to brewing flavorful, unfiltered, quality craft beers that started in 1985 is still with us today. We currently brew over 20 beers for distribution as well as many other small batch beers that are served at our pub in Kalamazoo, the Eccentric Cafe. Our ongoing goal is to brew thoughtfully, creatively and artistically. We strive to bring an authentic and pleasant experience to all of our customers through our unique ales and beers. For more information, please visit bellsbeer.com.