Fireman’s Brew Expands Distribution Throughout Northern California

LOS ANGELES — Fireman’s Brew, a Los Angeles-based craft beer company founded by two firefighters, today announced a partnership with Southern Wine & Spirits of CA to distribute its award-winning beers throughout Northern California. With the addition of Southern Wine & Spirits CA, Fireman’s Brew continues to strengthen its distribution footprint throughout California that now spans from Humboldt County in the north to San Diego County in the south.

“With its strong communities of Firefighters, expanding into Northern California has been at the top of my to-do list for some time,” said Rob Nowaczyk, founder of Fireman’s Brew. “I’m thrilled that craft beer fans from Humboldt down to Monterey County will soon be able to get their first taste of Fireman’s Brew – one of the fastest growing craft beer brands in Southern California.”

“As one of the top regions for craft beer, Northern California has always been a strategic priority for us,” added Roger Baer, CEO of Fireman’s Brew. “We’re excited to partner with Southern Wine & Spirits – one of the nation’s largest distributors to grow the Fireman’s Brew brand throughout the market.”

Already one of the fastest growing craft beer brands in Los Angeles, Fireman’s Brew newly expanded distribution network provides an opportunity for the company to reach thousands of new on-premise and retail outlets throughout Northern California. Through the agreement, Southern Wine & Spirits CA will distribute Fireman’s Brew signature beers in 12-ounce bottle six-packs, twelve-pack samplers and kegs including:

  • Fireman’s Brew: Blonde (Pilsner-style Lager; 5% ABV)
  • Fireman’s Brew: Brunette (German-style Doublebock; 8% ABV)
  • Fireman’s Brew: Redhead (Amber Ale; 5.5% ABV)

“We’re very excited to represent Fireman’s Brew and look forward to helping build the brand throughout the market,” said Jim Andrus, Senior Vice President, General Manager of Northern California, Southern Wine & Spirits CA. “With its three award-winning beers, firefighter heritage and give back policy to the National Fallen Firefighters Foundation, Fireman’s Brew is a great addition to our craft beer portfolio.”

Conceived by two Los Angeles-based firefighters after extinguishing a brushfire in the local mountains, Fireman’s Brew grew out of their vision to create a premium line of handcrafted ales and lagers that would quench their thirsts after an exhausting day on the firelines. Fireman’s Brew collection of micro-brewed beers are created using only the finest of all-natural ingredients to deliver bold, full-flavored, traditional tastes and easy drinking refreshment. In addition, the company is committed to giving back to the firefighter community upon which it was founded by donating a portion of company proceeds to the National Fallen Firefighters Foundation — the nation’s leading non-profit organization dedicated to honoring fallen firefighters and providing assistance to their surviving families.

For more information on Fireman’s Brew visit

About Fireman’s Brew:

Extinguish Your Thirst! with Fireman’s Brew, a premium line of micro-brewed beers created by two Los Angeles-based firefighters. Based in Canoga Park, Calif., Fireman’s Brew has quickly become one of the fastest growing craft beer brands in California and beyond. Created using only the finest of all-natural ingredients, Fireman’s Brew offers a selection of three microbrewed beers for off-duty refreshment. Originally created by firefighters for firefighters, Fireman’s Brew is committed to giving back to the firefighter community and donates a portion of its proceeds to the National Fallen Firefighters Foundation in Emmitsburg, Md.

About Southern Wine & Spirits

As one of the nation’s largest wine, beer and spirits distributors, Southern Wine & Spirits has operations in 33 markets throughout the U.S. Proudly representing world-class liquor brands from countries all over the world, Southern Wine & Spirits is committed to providing superior business solutions that drive growth and value for customers and suppliers alike.


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