ROCHESTER, NY— Craft beer drinkers won’t need the luck of the Irish to enjoy Dundee Irish Red Lager — they just need to stock up by the end of March. Dundee Ales & Lagers has brought the popular Irish Red Lager back for another limited engagement that coincides with the largest annual celebration of Irish culture, St. Patrick’s Day. Available now in stores, the Irish Red Lager is sweet and malty with a slight dry finish and a sweetness that is well-balanced by the hops.
“Dundee Irish Red is a smooth drinking lager with a lot of character. It has full-bodied taste, but is easy to drink at 5.0 percent alcohol by volume (ABV) and 30 on the International Bittering Units (IBU) scale,” said Jim McDermott, lead Dundee Brewer. He also joked, “It’s specifically brewed to be the perfect accompaniment for corned beef and cabbage.”
The label of the Irish Red Lager features of one Dundee’s trademark, distinctive label characters—a sheep that is being painted red by an Irishman. For centuries, farmers have painted sheep in Ireland and Scotland to make them easier to find.
“We have a great line-up of beers — and a fun cast of characters to tell each brew’s story,” said Janine Schoos, brand manager, Dundee Ales & Lagers. “The characters represent our beers in a fun and approachable way. We hope to provide a “little entertainment” to our beer drinkers as they get together and enjoy Dundee.”
Dundee Ales & Lagers brews and releases four seasonal beers for a limited time throughout the year. The Irish Red Lager will be followed by the return of Summer Wheat this April. The seasonal specialties will be available on draft at bars and restaurants, and in six-packs at convenience and grocery stores across the United States.
Seasonal Variety Pack:
In addition to the four annual seasonal beers, Dundee offers two Seasonal Variety Packs with four other different brews. The spring/summer variety pack contains three bottles each of a Pilsner, India Pale Ale, Pale Bock Lager and Stout. The spring / summer Seasonal Variety Pack will arrive in March and be available through the end of August in 12- and 24-pack bottles.
“Each of the beers in the Seasonal Variety Pack has a character that is as unique as the one on the bottle,” said Schoos. “The Dundee variety packs a great way for people exploring craft beers to get a wide sampling of excellent beer.”
The Seasonal Variety Pack labels depict:
- Pilsner — features a man of the cloth “on the lamb,” and pays homage to the monk who in 1840 smuggled the lager yeast into Bohemia that was used to create the first Pilsner. The Pilsner is brewed with select saaz hops and premium German Pilsner malt. The beer has a rich, crisp taste and a smooth finish. The pilsner has 25 IBUs and is 4.85 percent ABV.
- IPA — a tall ship in a bottle, which pays homage to the strongly hopped beers first used in long sea voyages to India in the 1700s. The IPA is balanced and bright, with a soft freshly baked aroma and subtle hints of spice. The IPA has 60 IBUs and is 6.3 percent ABV.
- Pale Bock Lager —the German word for goat is “Bock” and the label features a dancing goat in traditional German garb. The brew combines the trademark malty-sweetness of a bock with the crisp, clean finish and bite of a pale ale. The Pale Bock Lager has 25 IBUs and is 6.25 percent ABV.
- Stout — a manly Scotsman heaving a huge cask over his head. The burly Scotsman matches the brews Stout namesake, while the beer itself is sweet, creamy and light in texture. The stout has 15 IBUs and is 5.8 percent ABV.
To find Dundee beers in-store or at your neighborhood bar or restaurant, use the Dundee Beer Finder online.
About Dundee Brewing Company:
Dundee Brewing Company is based in Rochester, New York. The Dundee Brewing Company is part of North American Breweries, which also owns Labatt USA and the Genesee Brewery and a perpetual license for Seagram’s Escape. Please visit www.dundeebeer.com or http://twitter.com/dundeebeer for more information.
Dundee Ales & Lagers is a family of craft beers which includes the year-round IPA and a full line of limited-edition seasonal releases. Be responsible.