NORMAL, Ill. — DESTIHL Brewery has announced today that it will begin to roll out its new can design for one of its original beers, Vertex IPA. Of course, more importantly, it is what’s inside the can that counts, so to coincide with the fresh, new package design, the beer also has a new, updated recipe.
“DESTIHL, which opened its first brewpub in 2007, has been brewing Vertex IPA for many years with a recipe that was always closer to traditional IPA style guidelines, but a lot has changed within this style category over that time, says Matt Potts, Founder, CEO and Brewmaster at DESTIHL Brewery. “So, once we opened our massive new production facility last May, complete with a 10-barrel pilot brewhouse system, we began experimenting with several new “Pilot IPA’s”, which gave us the ability and freedom to test and develop new IPA recipes, which have all been hugely popular on draft in our Beer Hall.”
The new, more contemporary Vertex IPA, scaled up from “Pilot IPA #4”, features a vastly different malt bill which is devoid of any crystal malts but includes new malts to still give the beer some Midwest balance while allowing the hops to shine first and foremost. Copious amounts of Simcoe, Summit and Citra hops give the beer a mix of citrusy, juicy and fruity aromas and flavors like peach, apricot, passionfruit, grapefruit, tangerine, orange, melon, pineapple, mango and other tropical fruits, with Chinook and Simcoe hops giving the beer some resinous and piney notes and a respectful nod to the original Vertex.
The package redesign, in 6-packs of 12oz cans, is one of the final installments to be released in the brewery’s entire can package refresh that was announced last July, shortly after opening the new brewery. Also joining Vertex in the new can design lineup later this month will be DESTIHL’s Weissenheimer® Hefeweizen, but no recipe change is involved with that beer, which is one of the brewery’s highest volume beers outside of its volume-leading WiLD SOUR SERIES, which also has been transitioning to its new package design for the last few months, with the last cans in that series to change being the year-round Flanders Red to be released in the new cans later this month as well, and its highest-volume seasonal, Blueberry Gose, scheduled for release in May.
As stated last July, DESTIHL wanted to create a more cohesive packaging identity that links all their brands together. “We saw an opportunity to create a cleaner packaging design while still maintaining and building upon the brand identity that our brands have garnered over the years,” said Neil Reinhardt, DESTIHL’s Director of Sales.
About DESTIHL Brewery
DESTIHL opened its first gastrobrewpub™ (DESTIHL Restaurant & Brew Works) in Normal, Illinois, in November 2007 and added its second gastrobrewpub in downtown Champaign, Illinois, in April 2011, where the company focuses on both artisan food and beers. The company’s original production brewery in Bloomington, IL commenced operations on May 31, 2013, but production was moved to its new facility in Normal, IL in March 2017, with its Beer Hall opening to the public in May 2017.
DESTIHL Brewery combines centuries-old, global brewing traditions and new American craft brewing ingenuity & artisanship to produce a wide array of beers for every palate. The result is a diverse offering of intensely flavorful beers that are anything but bland. The brewery currently distributes its beers in 24 states and South Korea.