CHICAGO — Corona Extra is launching a unique music experience, Man├í Como Nunca or Man├í Like Never Before, built around the passion Latino fans of the brand have for music and Spanish-rock legends, Man├í. The experience gives consumers — 21 and older — the opportunity to access refreshed tracks of the band’s most popular songs featuring today’s leading Latino artists; exclusive video content with the artists; and an opportunity to enter a sweepstakes for a VIP concert experience with Man├í in Las Vegas.
From now through July 31, music fans can visit the newly-launched Corona Latino website CoronaExtraUSA.com to learn how to download the refreshed Man├í songs, watch exclusive interviews with the five participating artists, stream music as well as sign up for the sweepstakes and learn about local release parties. Participating artists — who represent a diverse mix of genres ranging from Latin Pop and Electro Pop to Batucada, Reggaeton, and Tropi Pop — and the Man├í song they’ve refreshed include:
- Fanny Lu — ‘Me Vale’
- Sie7e — ‘Rayando el Sol’
- Pedro Capo — ‘Vivir Sin Aire’
- Da’Zoo — ‘Labios Compartidos’
- Joey Montana — ‘Oye Mi Amor’
All refreshed songs will be released at different times during the promotional period at no cost while supplies last. When visiting the site, consumers can set up weekly reminders to download each of the artists’ songs as they become available as well as enjoy exclusive interviews with the artists, including one that details how to make the Ultimate Michelada beer cocktail with Corona by Joey Montana and Fanny Lu.
“Man├í is excited to partner again with Corona to give our longtime and new fans an opportunity to experience our music in a new way,” said Sergio Vall├¡n, lead guitarist for Man├í. “We are pumped about the refreshed tracks these artists have developed through the Man├í Como Nunca initiative and we think it will be a fun experience for our longtime fans to relook at some of our biggest hits!”
In addition to the website, consumers can learn more about the Man├í Como Nunca experience by logging onto the Corona Facebook page and new Latino Corona YouTube channel. Opportunities to access the content and enter the sweepstakes will also be available at participating retailers nationwide and at the official release parties taking place in local markets.
Corona Extra kicked off their partnership with Man├í earlier this year with the sponsorship of the band’s 2012 Drama Y Luz USA tour.
“As the number one preferred beer brand among Latino beer drinkers, Corona Extra prides itself in being the premium beverage that helps celebrate and refresh the Latino spirit and lifestyle,” said Jim Sabia, chief marketing officer of Crown Imports, Corona’s exclusive U.S. importer. “We’re excited to bring the Man├í Como Nunca summer music experience to our fans as it’s a perfect example of how to celebrate the Latino ‘saber vivir’ spirit or knowing how to live each moment to the fullest.”
The Man├í Como Nunca summer music experience is supported by a national Latino promotional television commercial, digital ads, in-store displays and radio ads. Additionally, Corona Extra will host launch parties in key markets to support the release of each refreshed track by each respective artist. Consumers can find more details about the launch party locations by visiting the events section of the official promotion website.
For more information, visit CoronaExtraUSA.com.
About Crown Imports:
Crown Imports LLC is a joint venture that imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire U.S. The Modelo portfolio includes Corona Extra, the #1 imported beer in the U.S. and #5 beer overall, Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria (select markets) beer brands. Crown also imports the Tsingtao beer brand in the U.S. For more information, visit www.crownimportsllc.com. Crown Imports is a 50-50 joint venture between Grupo Modelo, S.A. de C.V. (MX: GMODELOC), Mexico’s leading company in the brewing, distribution and sale of beer, and Constellation Brands, Inc. (NYSE: STZ), a leading international beverage alcohol producer, importer and marketer.