ALEXANDRIA, VA. – Representatives from Constellation Brands Beer Division, the third largest beer company in the U.S., announced today that the company has joined Techniques for Effective Alcohol Management (TEAM) Coalition, an alliance that promotes responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition provides employee training in effective alcohol management. Annually the organization certifies more than 50,000 facility employees in its training program. TEAM also manages the Responsibility Has Its Rewards campaign, which encourages sports and entertainment guests to have a designated driver. In the last 12 months, more than 1 million guests of events hosted by TEAM Coalition member organizations have pledged to be a designated driver.
Constellation Brands’ membership expands the reach of TEAM’s message by engaging more guests of sports and entertainment events to promote responsibility.
“Constellation Brands is committed to promoting responsible drinking through all of our brands,” said Jim Ryan, Senior Vice President, Corporate Affairs. “We are proud to join an organization that has a long history of success training facility employees and encouraging sports fans to drink responsibly by always using a designated driver. A number of our beer brands are actively involved in sports and entertainment sponsorships. Joining TEAM Coalition enhances our opportunities to reach that audience with a very important message that can help keep people safe.”
TEAM Coalition is an alliance of 24 organizations, including professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, governmental traffic safety experts and others. Its members are united by their mission to enhance the entertainment experience, provide effective alcohol management training in public assembly facilities and promote responsible alcohol consumption through the use of positive messages that reward responsible behavior and help to reduce negative alcohol-related incidents both in facilities and on surrounding roadways, recognizing that the vast majority of fans are responsible.
“The success of TEAM Coalition is a direct result of the commitment from our member organizations, the companies which promote messages of responsibility and guests who participate in responsibility programs,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this organization is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
About TEAM Coalition:
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaries, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information, visit TEAMCoalition.org or FansDontLetFansDriveDrunk.org.
About Constellation Brands Beer Division:
Constellation Brands Beer Division is the exclusive brewer, marketer and supplier of a growing portfolio of high-end, iconic, imported beer brands for the U.S. market. The company’s beer portfolio includes Corona Extra (the #1 imported beer in the U.S.), Corona Light (the #1 imported light beer in the U.S.), Modelo Especial (the #2 imported beer in the U.S.), Negra Modelo, Pacifico and Victoria beer brands. For more information, please visit www.cbrands.com.