Capital Brewery Announces Grand Opening of ‘Terrace Avenue Festival Zone’

capital breweryMIDDLETON, WI – Capital Brewery Company, Inc. and the City of Middleton are proud to announce the grand opening of the Terrace Avenue Festival Zone and Market Arcade. The Festival Zone delineates a section of Terrace Avenue adjacent to Capital Brewery and the Market Arcade includes a portion of the Capital Beer Garden parking lot. Both areas were part of the reconstruction work on Terrace Avenue from Parmenter Street to High Point Avenue that commenced in June of 2014.

The street project included total replacement of sewer, water, gas and electrical service in the area. The Festival Zone includes decorative concrete instead of asphalt and the Market Arcade includes 15 covered parking stalls and a sidewalk section. The ‘Zone’ can be used for major events such as the popular Festival of the Forks that used to be held on Terrace Avenue. Other features include ornamental lighting, decorative plantings, an electric vehicle charging station, and numerous bicycle racks. The project was designed by Vandewalle and Associates and Strand Associates, while Raymond Cattell, Inc. served as the general contractor.

The Market Arcade can be utilized for unique events such as the Downtown Middleton Farmers Market and other community themed activities as well as Capital Brewery Bier Garten functions. 72 solar electric panels, each rated at 275 Watts, were installed on the section covering the sidewalk and are connected to the City of Middleton municipal power grid. The Arcade includes lighting and electrical outlets for use by vendors.

Mayor Kurt Sonnentag noted about the project, “The completion of Terrace Avenue reconstruction will transform the area into an even better entertainment center for Middleton. The market arcade pavilion will provide a new focal point at Capital Brewery for a variety of community events, and the solar power generated from it will energize the street lights and the EV station across the street. This project is a prime example of a sustainable community initiative.”

“We are pleased that the City of Middleton has invested significant time and effort in this dynamic and forward thinking project,” stated Scott Wiener, Capital Brewery President. ”Major construction occurred during the busiest months for our Bier Garten and we are appreciative that our customers stayed with us. In fact we enjoyed one of our most successful seasons ever and look forward to seeing more visitors next year in Middleton’s Backyard” he added.

In honor of the grand opening Capital announced the tapping of Terrace Avenue Lager and served it at a party held in the Bier Stube on December 18th in honor of the project completion. Governmental officials, local press, neighbors and members of the design and construction team were in attendance. A larger community celebration is planned for Spring, 2015.

Founded on March 14, 1984, Capital brewed its first batch of beer in the spring of 1986. The company has received over 200 major awards in both domestic and international competitions in over 15 categories, and the beer has been available in cans since 1997. Capital was named Grand National Champion in the 2013 US Open Beer Championship, winning six medals.

‘Capital Brewery’ is a registered trademark of Capital Brewery Company, Incorporated. ‘Terrace Avenue Lager’ and ‘Middleton’s Backyard’ are trademarks of Capital Brewery Co., Inc.

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.