St. Louis, MO – Bud Light is bringing back America’s most unpredictable town, Whatever, USA, and giving beer drinkers who are #UpForWhatever the chance to experience the weekend of a lifetime.
Fresh on the heels of the House of Whatever, Bud Light’s #UpForWhatever experience at Super Bowl XLIX in Phoenix, the brand will keep the celebration going strong with the return of Whatever, USA, this summer.
“Whatever, USA is a paradise for those who are ready for whatever happens next, and we created it to celebrate Bud Light fans who personify the ’Up For Whatever’ mindset,” said Alexander Lambrecht, vice president of Bud Light. “We are on a mission to make Whatever, USA, the capital of unexpected fun, just like we did last year.”
Last summer, Bud Light brought its #UpForWhatever mantra to life with a three-day celebration that transformed the town of Crested Butte, CO, into Whatever, USA. All eyes were on Crested Butte as fans waited to hear what unique and unexpected experiences were behind every corner. More than 1,000 consumers 21 and over who embodied the brand’s #UpForWhatever spirit were rewarded with a Whatever, USA citizenship and flown in for the weekend.
Bud Light fans were not the only winners during Whatever, USA’s unforgettable weekend. The Crested Butte, CO economy also enjoyed a windfall, with nearly $1MM in revenue and added an additional 500 temporary jobs. “Whatever, USA put us on the map,” said David Ochs, Crested Butte/Mt. Crested Butte Chamber of Commerce. “The event drove significant buzz and visitors to Crested Butte well after the Whatever, USA weekend, which contributed to an unprecedented lift in revenue and tourism.”
For the 2015 event, Bud Light is searching for a new location that personifies the #UpForWhatever philosophy, “We’re telling people that if their hometown has enough bananas, glitter and blue paint, and it can be #UpForWhatever at a moment’s notice, then our Whatever, USA search committee might be paying it a visit,” said Lambrecht.
Those who are ready to pack their bags and head into the unknown are encouraged to visit Bud Light’s Facebook, Twitter or Instagram pages and submit a 15 second video that proves how they are ready to bring their #UpForWhatever attitude to Whatever, USA. Entries must be tagged with #UpForWhatever and #Audition.
Not sure what to include in an audition video? Grab some entry inspiration with Bud Light’s new #UpForWhatever bottle and get a jumpstart on all the spontaneous fun that’s in store at Whatever, USA.
Visit UpForWhatever.com to check out highlights from the Bud Light House of Whatever and last year’s Whatever, USA, and to find online submission rules and guidelines for attendees. Whatever, USA, teams will also visit restaurants and bars across the country to search for Bud Light fans who can prove they are #UpForWhatever,.
About Bud Light:
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.