BSG Rebrands to Help Customers

NAPA, Calif. — After nine years of delivering the highest quality and most diverse ingredients for handmade and craft beverages, BSG CraftBrewing has rebranded the company to move closer to their customers.

The company will now be called BSG and operate four divisions: CraftBrewing, HandCraft, Winemaking, and Distilling. For existing customers, the iconic logo will change slightly to represent the different divisions — green for CraftBrewing, orange for HandCraft, red for Wine, and yellow for Distilling.

“This will help customers navigate through our website and catalog with greater ease,” said BSG President, Ian L. Ward. “Our longstanding customers have trusted us to supply the best brewing ingredients at competitive values with outstanding customer service since 2004. Over the past nine years we have built strong and often exclusive relationships with top maltsters and hop growers.”

Offering one-stop-shopping for yeast, malt, hops, grains, sugars, spices, and other brewing aids, BSG can supply a single bag, mixed pallet, truck, ocean container, or even railcar to anywhere in the country, thanks to strategically located distribution centers around the country.

About BSG

Based in Shakopee, Minnesota, BSG was founded in 2004 to provide the craft brewing community with a dependable source of diverse ingredients from around the world. During the past nine years, the community has grown and diversified, and BSG has grown with it. Today BSG offers craft brewing, home/handmade brewing, winemaking, and distilling products for all but the largest brewers.

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