Brauhaus Riegele Expands Distribution to New Jersey

NEW YORK, N.Y. — Brauhaus Riegele, a 632-year-old, family-owned Bavarian craft brewery, has signed on with Sarene Craft Beer for distribution throughout the state of New Jersey. Six of the brewery’s products will be made available: Privat, Augustus, Herren Pils, Dunkel, Kellerbier and Michaeli.

“We have an excellent partnership with Sarene, who helped introduce Rigele to the U.S. with the brewery’s New York launch in 2016,” said David Klass, president of Luxe Brands, Riegele’s North American importer of record. “Sarene carefully curates exceptional craft beers for its portfolio, and we have been extremely pleased with the company’s dedication to the craft culture and its careful attention to the brands it represents.”

Founded in 1386, Riegele is acknowledged as one of Germany’s leading breweries in respect to quality and beer culture. It is located in Augsburg, in the heart of Bavaria, where roughly 30 different kinds of craft beers are brewed.

Riegele is one of the most awarded breweries in Europe; just this month, at the 2018 Meiningers International Craft Beer Award, the brewery was named Craft Brewer of the Year for the second year in a row; the brewery also took home a dozen medals from the same competition, including a platinum for its Hefe Weisse, which was named Best Weizen. Earlier this year, Riegele was awarded the coveted 2018 Brewery of the Year from The German Ministry of Food and Agriculture.

Riegele –– under the direction of World Champion Beer Sommelier and 28th generation brewer, Sebastian Priller-Riegele –– was named 2017 German Craft Beer of the Year and took home 17 medals at last year’s Meiningers International Craft Beer Award. The brewery has also been voted as Europe’s Best Brewery at the European Beer Star and 2016 World Cup of Beer; named 2015 German Craft Brewery of the Year; won the prestigious DLG National Prize an unprecedented nine times in a row; and had its Commerzienrat Riegele Privat proclaimed 2010 German Beer of the Decade.

Sarene, which launched in 2013, is a highly respected craft beer distributor on the East Coast that’s renowned for being incredibly selective about the brands it represents. Founded by two brothers – Matt and Eric Schulman ­– the company focuses on quality over quantity, bringing in products that will appeal to discerning craft beer consumers.

Riegele is imported by Luxe Brands and is currently being distributed by Sarene Craft Beer in NY and NJ; Cavalier Distributing in OH and IN; Massachusetts Beverage Alliance in MA; Imperial Beverage in MI; Microman in FL; Shangy’s in PA; Lipman Brothers in TN; and is available in Kentucky. For more information, visit or follow the brewery on Facebook @brauhaus.riegele.

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