NELLYSFORD, VA — Bold Rock Hard Cider has unveiled the new packaging and bottle design for its full line-up of award-winning hard cider styles. The refreshed look comes as Bold Rock enters its fourth year making craft cider with apples locally picked in the Blue Ridge Mountains and continues to expand its reach throughout the Mid-Atlantic and Southeast. In addition to Bold Rock’s flagship Virginia-based Cider Barn, which features a public taproom, the company recently opened a second production facility and taproom in Mills River, North Carolina, and the regional craft cidery’s variety of hard cider styles can now be found in nine states from Pennsylvania through South Carolina.
The new packaging and bottle design still reflects Bold Rock’s roots of being founded on a scenic farm in the Blue Ridge of Central Virginia, but it also offers a clean look with brand consistency that will carry across new styles, as the company’s innovative cider makers continue to create new recipes with local fruit. A distinguishing feature on each six-pack design is a state seal, so Bold Rock drinkers know if the apples in their cider were crushed and crafted in Virginia or North Carolina.
“We held focus groups with many of our loyal cider drinkers to determine what they liked about the look of Bold Rock,” says Jeff Liebhardt, Bold Rock’s Senior Vice President of Sales and Marketing. “That feedback was invaluable as we were working on a new visual concept that represented the internal dynamics of our company, real people using real apples to make authentic hard cider.”
On the new packaging, available on shelves in mid January, wood textures offer a nod to the impressive rustic construction of Bold Rock’s popular Virginia Cider Barn, while subtle earthy colors evoke the scenic surroundings that inspired the cider company’s foundation. Variations of these colors carry across Bold Rock’s popular original blends Apple and Draft, as well as the newer Pear Cider and IPA, India Pressed Apple.
The new packaging was designed by Mountain High Media, Bold Rock’s Charlottesville, Va.,-based agency of record.
“I think Bold Rock’s packaging captured the key elements of any successful brand—quality, authenticity and education,” says Bump Williams, beverage industry expert and CEO of the BWC Company. “It clearly points out the craftsmanship of the cider, the origins of the brand and the taste characteristics that a consumer can expect to enjoy while drinking Bold Rock. ”
Bold Rock’s new packaging will also coincide with the launch of a new website, which was also designed by Mountain High Media. More information is available at boldrock.com.
Bold Rock Hard Cider is one of the fastest-growing craft cider companies in the country. A winner of more than 40 awards in the past two years, Bold Rock produces six hard ciders, all made from apples locally grown and handpicked in the Blue Ridge Mountains of Virginia and North Carolina. As the nation’s largest independently owned cider company, Bold Rock has production facilities in Nellysford, Va., and Mills River, N.C., and is quickly ramping up distribution throughout the East Coast, now delivering across the Mid-Atlantic and Southeast from Pennsylvania through South Carolina. Additional company information can be found at www.boldrock.com.