NEW YORK – Bohemia, the premium Mexican beer, is inviting all artists 21 and older to enter Bohemia’s “The Kahlo Challenge” May 17-June 13 by submitting an original painting inspired by Frida Kahlo’s life and work for the chance to win a $10,000 cash prize. In order to qualify, the painting must include Bohemia imagery (name, logo, bottle or label) and be clearly inspired by Kahlo’s genre. In addition to these criteria, entries will be judged on creativity and originality; quality of composition and design; and overall impression.
“Bohemia beer is proud of its Mexican origins and exemplifies quality, elegance and complexity; much like Frida Kahlo’s works. We weren’t surprised to discover through our journey with the Kahlo family that Frida herself was a fan of Bohemia,” says Felix Palau, vice president of marketing for Bohemia. “We are excited to see how our consumers interpret Kahlo’s distinctive artistic style and Bohemia imagery in their pieces.”
Mara de Anda Romero, Frida’s grandniece, will serve as one of the three expert judges to offer her invaluable perspective on capturing the essence of Kahlo’s art. She will be joined by Trinidad Fombella, exhibitions manager and assistant curator at New York’s El Museo del Barrio, and a Bohemia brand executive.
The panel of judges will be awarding the top three paintings from the submitted entries a $10,000, $5,000and $2,000 cash prize, respectively. Additionally, the grand prize winner will have his or her painting exhibited—along with memorabilia from Frida’s Casa Azul—during a VIP event in New York City celebrating the alignment between Frida Kahlo and Bohemia.
To enter, participants should send a photo of their original painting to Bohemia@formulatin.com. Approved entries will be uploaded to Bohemia’s Facebook page for art aficionados to view and vote for their favorites. For additional information on rules and regulations, please visit “The Kahlo Challenge” tab on www.Facebook.com/BohemiaBeer.