Austin Eastciders Releases Blood Orange Cider

AUSTIN, TX – Austin Eastciders is excited to announce the release of their new Austin Eastciders Blood Orange Cider, available April 3. The easy-drinking Blood Orange Cider is available in individual, 6-pack and 12-pack 12 oz. cans in bars, restaurants, and other fine retailers, including Costco, HEB and Whole Foods throughout Texas, New York City, Philadelphia, Baltimore and Virginia.

Blood Orange is a zesty, dry cider crafted with bright red Sicilian blood oranges, heirloom bittersweet apples, and American dessert apples. The Sicilian blood orange has a distinct, sweet flavor with light flavors of raspberry and grapefruit, which results in the cider being medium bodied and crisp with a hint of tangy citrus. The mouth-watering blood orange flavor is slightly more pronounced than a standard orange, but not so intense as to overwhelm the apple-forward flavor profile. The tangy citrus adds a unique complexity to the effervescent cider and will delight cider drinkers, beer fans and wine enthusiasts alike. Notes of ripe apples and orange zest make you want to dive into this cider, which is ultra refreshing and reminiscent of drinking mimosas on a Sunday afternoon.

Blood Orange is the newest cider to join the Austin Eastciders family, which includes Austin Eastciders Original, Austin Eastciders Texas Honey, Austin Eastciders Hopped, and Austin Eastciders Pineapple ciders. All Austin Eastciders products are naturally gluten-free, not overly sweet, and have a smooth, dry flavor. Blood Orange is perfect to enjoy on its own or to complement any meal, especially a backyard barbecue on a summer afternoon. Austin Eastciders Blood Orange is 5% ABV and also makes a great cocktail base.

“Our team crafted well over a dozen different ciders before deciding on Blood Orange for our spring 2017 release. We then perfected it with Sicilian Blood Oranges using both the juice and a bit of the rind to land this apple-forward, very refreshing, crisp and citrusy cider. Given the exuberant reaction from our tasting panel we expect our Blood Orange to become an instant favorite. Try one and you’re not done,” said Austin Eastciders CEO Johnny Heiselberg.

In addition to Blood Orange coming to market, Austin Eastciders is proud to also launch their first 12-packs of 12 oz. cans variety packs, which include three cans each of the Original, Hopped, Texas Honey, and Pineapple ciders. The Austin Eastciders variety packs are on sale now in all Austin Eastciders markets. The variety packs give cider fans the ability to enjoy the roster of Austin Eastciders products with an easy-to-carry 12-pack case.

After opening in East Austin in 2013, Austin Eastciders expanded to an additional 33,000 square foot cidery in Southeast Austin at 4007 Commercial Center Drive on July 1, 2016. The cidery is a multi-purpose facility with large production and administrative areas to accommodate the company’s team of 56 employees. Austin Eastciders is one of the few cider makers in the United States using bittersweet cider apples to produce its beloved line of ciders.

For more information on the Austin Eastciders cidery, the Austin Eastciders team, or Austin Eastciders products, please find Austin Eastciders on Facebook, Twitter, and Instagram under @Eastciders or visit austineastciders.com.

About Austin Eastciders:
With the inclusive rallying-cry, “Cider Y’all,” Austin Eastciders produces craft ciders in Austin, Texas, using all-natural ingredients and bittersweet apples to create authentic traditionally inspired examples of ‘The Original Drink of America.’ Founded in 2013, Austin Eastciders has five cider varieties, including Austin Eastciders Original Dry Cider, Austin Eastciders Texas Honey, Austin Eastciders Hopped Cider, Austin Eastciders Blood Orange, and Austin Eastciders Pineapple Cider. Austin Eastciders products are available in reputable retailers, including HEB, Target and Whole Foods, and bars and restaurants throughout Texas, Oklahoma, Philadelphia, New York and other markets across the Mid-Atlantic. Austin Eastciders products are 5% ABV and are available in 6-pack and 12-pack 12oz cans and by draft. In all of their current markets Austin Eastciders also hosts several “tap takeover” events each month, where fans can sample limited release offerings and special tasting experiences. For the latest on Austin Eastciders, follow them on Facebook, Twitter, and Instagram under @Eastciders or visit austineastciders.com.

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