Auburn, Massachusetts — The year 1933 marked the end of the Prohibition era; American beer lovers from around the world rejoiced the return of beer. Atlas Distributing was no exception, and today will celebrate its’ 80th Anniversary on November 29, 2013.
Throughout its history Atlas has grown its business with an increasingly diverse portfolio of brands represented by many of the finest brewers and importers from around the world. Atlas has an impressive reputation for its ability to build brands. Included within its portfolio are: MillerCoors LLC, Boston Beer Company, Crown Imports, Heineken USA, Diageo-Guinness USA, Mike’s Hard Lemonade, Pabst Brewing, North American Brewing, Wachusett Brewing, Harpoon Brewing, Long Trail Brewing, Shipyard Brewing, Baxter Brewing, Narragansett, Ipswich Brewing, Peak Organic Brewing, Innis & Gunn, and Boulevard Brewing, Notch Brewing, Newburyport.
In addition, the company’s Non-Alcoholic division was established in the late 1980s and has grown to include a wide variety of beverage offerings. Atlas’ flagship brands are Snapple, Red Bull, Vita Coco, Nestle Beverages, Sunny D, Voss, and Sparkling Ice. The portfolio also includes sparkling waters, sodas, and a wide-variety of drinks and functional beverages.
“It starts with the quality of the product and the quality of the people,” states Joe Salois, company president. “We are in the brand-building business and when we align ourselves with a supplier we make sure, first and foremost, we are working together at building and growing their portfolio of brands. The successful introductions and portfolio growth are a result of working together toward a common goal.”
Atlas’ market area is comprised of Worcester county, and parts of Middlesex and Norfolk counties, representing a population of 1.2 million people. Atlas believes its competitive advantage is its people; the organization is comprised of a hard-working and dedicated group of men and women who have committed themselves to excellence in customer service. It is a culture and a passion that runs deep throughout the entire organization.
Cheers to another 80 successful years!