Madison, WI – When regional craft brewery Ale Asylum introduced their 2016 Beer Calendar, they also announced they will be offering single batch, limited quantity 22oz. bomber bottles throughout the year.
Their first release of this program begins on March 21 with Hu$h Money IPA. This is the first time the brewery has released a bomber bottle within their distribution footprint and the anticipation expressed from retailers has been favorable.
“It’s the best of both worlds,” quotes Chris Welch, Co-Founder of Trixie’s Liquor in Madison, WI. “A sought after limited release that the customers are hunting for and the retailer being able to provide an opportunity to buy it. I can guarantee the sale of my allotment within hours of posting it on Facebook. Of course, you need a tasty new IPA to drive this fervor and Hu$h Money delivers.
- Name: Hu$h Money
- Style: India Pale Ale
- ABV: 7.8%
- Body: Medium
- Color: Gold
- Flavor Profile: Bright and fruity with a crisp bitter punch. Aroma and juicy flavor of white grapes being shot from a cannon.
- Hops Used: Hallertau Blanc
- Malt Used: 2-Row
- Distribution: WI and IL
- Release Date: March 21
- Packaging: 22oz. bomber bottles and draft
Brewer’s Notes: The crisp reflection of color, sweet malt, and satiable Hallertau Blanc German hops stand at attention. An earthy white grape sensation dances on the pallet with delicate tiptoe-like steps. One sip, another drink, leads to complete beer-drinking serenity.