Ale Asylum Releases Holiday Variety Pack in Wisconsin and Illinois

Ale Asylum

Madison, WI — Regional craft brewery Ale Asylum is poised to spread some holiday cheer by launching their first variety pack, Feliz Gravitas. This gravity-focused release features Off Switch, a Double IPA that debuted at their 2016 Ferment Dissent Imperial Stout Festival. The other two brands in the six-pack include Big Slick Stout and Mercy Grand Cru.

“It’s so nice to see two of my favorite cool weather beers from Ale Asylum coming back, Big Slick Stout and the world-class Mercy Grand Cru,” quoted Rob Richards, Wine & Spirits Manager at Festival Foods’s Madison location. “Even more exciting is a new addition, Off-Switch Double IPA. Voluminous amounts of hops are exquisitely balanced by a delicious and decidedly hefty malt spine. A variety six-pack is brilliant, and variety craft packs in general are hot sellers right now. This one is sure to fly off shelves, so get it while you can.”

The brewery is releasing a total of 960 cases throughout Wisconsin and Illinois and predict they will sell out quickly due to the approaching holiday season.

Name: Feliz Gravitas Holiday Variety Pack

Packaging: 12oz. bottle six-pack

Brands: Two each of Off Switch Double IPA, Big Slick Stout, and Mercy Grand Cru

Release Date: November 14, 2016

Markets: Wisconsin, IllinoisMotto: Give the gift of gravity. #FelizGravitas

Name: Off Switch

Style: Double IPA

ABV: 8.8%

Hops Used: Skyrocket, Amarillo, Nugget

Malt Used: 2-Row

Color: Golden Yellow

Body: Light

Name: Big Slick

Style: Stout

ABV: 7%

Hops Used: Nugget, Sterling

Malt Used: 2-row, Munich, Crystal, Black, Chocolate

Color: Black

Body: Full

Motto: Size matters.#BigSlick

Name: Mercy Grand Cru

Style: Belgian-style Grand Cru

ABV: 10%

Hops Used: Sterling

Malt Used: 2-Row, Munich, Crystal, Special B and a touch of Chocolate Malt

Color: Mahogany

Body: Full

Motto: Have Mercy, or else.#MercyGrandCru