Flat 12 Bierwerks Makes United States Debut with Pelican Brands as Exclusive Brand Manager

INDIANAPOLIS(July 14, 2010) – Pelican Brands, a global beverage brand management company, confirmed today a strategic partnership with Flat 12 Bierwerks, a recently founded brewer of hand crafted beers. Pelican Brands will be responsible for brand management and global distribution of Flat 12.

The deal follows recent announcements by Pelican Brands that it now has exclusive U.S. rights to the brand management of other premium, authentic, artisan beverage companies, including: Singha Beer, Thailand’s number one export beer; Napa Smith, handcrafted beers from the Napa Valley; Artá Hand Crafted single estate tequila; Right Gin, gin done right from Sweden; Kubler Absinthe, original absinthe from Switzerland; and Ocho Tequila, single estate vintage tequila from the highlands.

“Our goal is to do more than just provide customers with quality beer,” said Steve Hershberger, co-founder of Flat 12. “Our customers are our most important asset, which is why we call them Hopstars™. Embracing the voice and passion of our customers and incorporating this concept into everything we do is paramount to who we are as a company. Our customers are the brand and vice versa. Pelican shares this vision and their team has the knowledge, expertise and global reach that will help generate intrigue and spark excitement around our brand.”

Pelican Brands is the fastest growing full service brand platform in the global beverage industry. Responsible for a wide variety of alcohol beverage companies across the globe, Pelican’s role is to engineer brands and ignite them for the next stage of accelerated growth. The company makes authentic brands available to consumers via their extensive global sales network.

“We look for brands with distinct position and quality,” said J. Smoke Wallin, chairman of Pelican Brands. “Given the growth and popularity of the craft beer market, it is interesting that most brands are very local. We look for brands that have the ability to not only be strong locally or regionally, but to also become breakout successes. We believe with the combination of the people involved, the brand proposition and their dedication to brewing great beer, Flat 12 offers exactly that. We’re proud to be working alongside Flat 12’s very capable and experienced management team helping them to rapidly become a recognizable name for beer enthusiasts.”

For more information about Pelican Brands, visit www.pelican-brands.com.

About Flat 12 Bierwerks

Flat 12 Bierwerks is a premium craft beer manufacturer based in Indianapolis, Indiana. Flat 12 is committed to changing the opinion of what world class craft can be. While some beers hype exotic flavors or a over-the-top formulations, Flat 12 simply advocates taste. Flat 12 offers a variety of beer with both traditional and nontraditional styles. For more information, visit www.flat12.me.

About Pelican Brands

Pelican Brands nurtures and builds brands in the global beverage alcohol space. Our team and partners have extensive experience in the global beverage and consumer packaged goods industries. Pelican Brands is headquartered in Carmel, IN with offices in the United Kingdom and a sales team covering the U.S. and select international markets. Pelican’s growing portfolio of brands include super premium entrants in spirits, beer, wine and mixers.

·         Pelican Brands Beer Portfolio: Thailand’s #1 export, Singha Beer www.singhabeer.com, Napa, CA’s award winning craft beers from Napa Smith Brewery www.napasmithbrewery.com,

·         Pelican Brands current Spirits Portfolio: Artá Hand Crafted Ultra Premium Tequila with a Conscience www.artatequila.com, The Margarita King, the fun, passionate and a great tasting margarita cocktail in a bottle www.themargaritaking.com

·         Pelican Brands Mixer Portfolio: bold and spicy, Red Eye Texas Style Bloody Mary mix www.redeyebrand.com.

For more information on Pelican Brands our website is www.pelican-brands.com.

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