Rhinegeist Brewery will launch Beer for Humans, which the Cincinnati, Ohio-based company has dubbed an “easy hop ale,” next week. Bend, Oregon-headquartered Deschutes Brewery has launched Tropical Fresh IPA, the newest year-round offering in its family of Fresh-branded IPAs. Charlotte-based NoDa Brewing has rolled out Cheerwine Ale, a new year-round offering brewed in collaboration with Cheerwine, a North Carolina-based cherry soda.
In a heavy Boston Beer Company news week, I wouldn’t blame you if you missed out on some of this week’s headlines. Chief among them: I believe we have our first craft-on-craft deal of the year.
Both sales velocity and check value at bars and restaurants nationwide increased by nearly double-digits in early February, according to CGA, the on-premise arm of market research firm NielsenIQ. Leading up to the Super Bowl, which took place on February 12, on-premise velocity in the host city and state of Phoenix, Arizona, increased +35% compared to the previous week.
The Coca-Cola Company is continuing its “total beverage” mission this year by putting more focus on categories with long growth runways such as coffee, sports drinks, and alcohol, CEO James Quincey said during the company’s Q4 and full year earnings call this week.
The Brewbound team will head to the California Craft Brewers Association’s (CCBA) Summit in Sacramento from March 20-22. Brewbound editor Justin Kendall, managing editor Jess Infante and reporter Zoe Licata will record podcast interviews from the “Brewbound Studio” on the expo floor throughout the day on both Tuesday and Wednesday.
The Brewers Association (BA) generated $23,395,125 in total revenue in 2022, surpassing the $20 million mark for the first time since 2019, the trade group representing small and independent brewers shared this week.
California craft breweries Bear Republic Brewing and Drake’s Brewing will merge, according to reports. In the transaction, which is expected to be announced on Thursday, Drake’s will acquire Bear Republic’s formulas, recipes and intellectual property, according to SiliconValley.com.
Boston Beer Company’s top priorities in 2023 are sustaining double-digit growth for Twisted Tea and stemming the losses for Truly Hard Seltzer, executives shared during the company’s Q4 and full-year earnings report. Leadership laid out their 2023 plans to investors. Here are some of the highlights of Thursday’s call with investors and analysts.
Marketing and ad executives break down the winners and losers of this year’s beverage-alcohol Super Bowl ad battle. Deb Gabor, CEO of Sol Marketing, and Mario Natarelli, managing partner of MBLM, each share an industry insider’s view on the ads for Bud Light, Miller Lite, Coors Light, Michelob Ultra, Crown Royal, Remy Martin and more.
For the full fiscal year, Boston Beer shipped 8.2 million barrels to wholesalers, marking a -3.8% decline compared to 2021. Depletions (shipments to retailers) also declined by -5%.
Boston Beer is hitting the reset button with Truly Hard Seltzer in an effort to reverse the brand’s negative trends. Ahead of today’s Q4 and full-year earnings report, Boston Beer announced it would release new packaging, a new advertising campaign and communicate “clearer messaging” for Truly this spring as the company looks to grow Truly’s share and hold the No. 2 position in the segment behind White Claw.
CPI for Beer At-Home +9% in January vs. 2022 The Consumer Price Index (CPI) for beer at-home continues to outpace inflation, increasing +9% last month versus January 2022, according to the U.S. Bureau of Labor Statistics (BLS). Beer price hikes have yet to slow down, increasing +8.6% year-over-year (YoY) in December, +7.7% in November and… Read more »
