Tilray Brands

Tilray Brands has consolidated its beverage manufacturing footprint into six facilities as it works to crystalize its beer and beyond strategy following the acquisition of BrewDog.

Why are so many ghouls chilling in the coldbox this year? Beer companies see an opportunity to carve a piece of Halloween for themselves.

Tilray Brands credited BrewDog’s acquisition with juicing its business in the first quarter of its 2027 fiscal year.

The scares are only beginning from Tilray’s Shock Top-Spirit Halloween collaboration, chief growth officer Prinz Pinakatt told Brewbound.

While several brands are teaming up with slashers this Halloween, Tilray Brands is taking a sweeter route. The craft brewing conglomerate’s Shock Top brand is partnering with North America’s largest spooky season retailer, Spirit Halloween.

Check out news items initially reported in the Brewbound Insider Newsletter August 6-7, including headlines from A-B, Tilray Brands, Departed Soles and more.

Tilray Brands will shift brewing operations from Terrapin Beer Co.’s 100,000 sq. ft. Athens, Georgia-based brewery to other facilities within its network, beginning September 25, Tilray confirmed in a statement to Brewbound.

Southern Glazer’s Wine & Spirits has closed on its acquisition of independent red network distributor Eagle Rock Distributing Co.’s Colorado operations. With the deal now in the books, SGWS announced a pair of key leadership appointments.

Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”

James Watt’s second offer for BrewDog tops £30M; Atwater’s Grand Rapids taproom to shutter; Lost Abbey’s Monastery marks grand opening; Southern Glazer’s execs on being a ‘total beverage solution;’ Coors Light x Patrick Mahomes series continues; Molson Coors brings Italy’s wine window concept stateside for Peroni

Five months after an unsuccessful bid to buy back BrewDog, co-founder James Watt is at it again. The Scottish entrepreneur announced today that he has made an offer to Tilray Brands to reacquire BrewDog via his Second Best brand, which he founded in May. Details of the offer were not made public.

Tilray’s Portfolio Plans for UK BrewDog Locations; This Year’s Top New Products; The Importance of Beer Bars; And Founders KBS Bourbon.

Atwater Brewery will soon be back in familiar hands. The Detroit, Michigan-based craft brewery’s former owner Mark Rieth has signed a “definitive agreement” to reacquire Atwater from Tilray Brands.

How did craft close out Q1 in scans? In this episode, the Brewbound team convenes to discuss the early read on trends in off-premise retailers with the first three months of 2026 in the books. Plus, conversations about platform building, BrewDog’s identity under Tilray ownership and if Daycaps are really a thing with Gen Z.