New Trail Brewing Company

Broken Heels will remain New Trail Brewing’s “top priority” in 2027, but its family will expand with two IPAs on both ends of the ABV spectrum.

A leadership shakeup has happened at Pennsylvania’s New Trail Brewing. Founder and CEO David Hertwig is transitioning “into a more strategic role,” rather than daily operations, while keeping his c-suite title.

With today’s overcrowded shelves and endless bev-alc options, more and more suppliers are fighting for less and less retail space. Global Partners’ Mark Buonomo, New Trail Brewing’s Paul Gephart and Lawson’s Finest Liquids’ Matt Roth and Seth Talmon share tips for sticking out and getting one of those coveted placements.

New Trail Brewing (Williamsport, Pennsylvania) has expanded distribution to Western New York via Wright Beverage, marking its sixth state. Dedicated gluten-free craft brewery Holidaily Brewing (Golden, Colorado) has entered the Utah market with Salt Lake City-based General Distributing and Ogden-based Wasatch Distributing, both Anheuser-Busch InBev-aligned houses.

How can craft brewers expect to win away games if they’re not winning at home? That’s the sports analogy pFriem Family Brewers co-founder and CEO Rudy Kellner used to describe the Hood River, Oregon-based brewery’s strategy when it comes to expanding its distribution footprint.

In this episode of the Brewbound Podcast, leaders from Sierra Nevada and New Trail discuss their craft portfolios, innovation, packaging and recent wins during the 2025 Craft Brewers Conference.

For its 2025 brand plan, New Trail Brewing is seeing things more clearly than the six-year-old craft brewery ever has before, leadership told partners during the brewery’s inaugural distributor summit earlier this month.

New Trail Brewing Company of Williamsport, PA has a new light beer releasing to fans of football and beer alike. State Light is a new 4.2% alcohol by volume, 105 calorie, 4.6g carb Light American Lager built to go on every-down.

New Trail Brewing Co. is pleased to announce the launch of the new year-round Hoppy Variety Pack.