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Brewery news

Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels

After eight years in the business, Hoplark is starting fresh. The Colorado-based hop-infused beverage maker is rolling out a comprehensive visual refresh this summer aimed at solidifying its identity across categories while broadening its reach to new consumers.

Constellation FY26 Beer Shipments -3.8%, Depletions -2.1%; Q4 Growth Achieved

Constellation Brands’ beer portfolio ended fiscal year 2026 (FY26) with some positive momentum for the year ahead. The company’s lineup of Mexican import brands (Modelo, Corona, Pacifico, Victoria) increased Q4 shipments (sales to wholesalers) 1.1%, while depletions (sales to retailers) increased 0.6% in the quarter, the company shared after market close Wednesday. Net sales also improved 1% year-over-year (YoY).

Constellation Brands Agrees To Acquire HOPWTR

Constellation Brands has agreed to terms to acquire HOPWTR, expanding the beer and spirit giant’s presence in the fast-growing non-alcoholic space. The deal comes roughly five years after Constellation’s initial investment in HOPWTR in 2021 through its Venture division.

Why Perceived Value Matters More Than Pricing in the On-Premise

Perceived value is reality when it comes to beverage-alcohol sales in HMSHost’s more than 1,000 dining venues located in around 80 airports across the U.S., Tyler Pitman, SVP of concept development, brand partnerships and adult beverage shared earlier this month during Constellation Brands’ Gold Network Summit.