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July 4 Lift Still Leaves Bev-Alc Sales in the Red, per NIQ Weekly Scans
This year’s Fourth of July celebrations promised to be the biggest yet, with the U.S. celebrating its 250th anniversary. However, the holiday appeared as a small blip in off-premise scans, according to the most recent report from market research firm NIQ.

Modelo, Michelob & Busch Top July 4 Beer Gains as Total Bev-Alc Falls Flat, per Circana Weekly Scans
This year’s Fourth of July temperatures were hot across most of the U.S., but bev-alc sales were a bit more tepid during the holiday, according to the latest weekly off-premise scans report from market research firm Circana.

Mich Ultra, High Noon & Mexican Imports Are Winning the World Cup in the On-Premise, per BeerBoard
Just as top-ranked teams are the favorites to win the FIFA World Cup each year, the top-ranked bev-alc brands appear to be the favorites for wins in the on-premise during the tournament, according to the latest update from on-premise insights firm BeerBoard.

Press Clips: Allagash Launches New Ad Campaign; Ballast Point Closes SF Tasting Room; Do Consumers Really Know the Base?
Allagash Launches Naturally Occurring Ad Campaign; Ballast Point Closes San Francisco Taproom; Battle of the Alcohol Bases: Can Consumers Tell the Difference?; Stock Watch at Halfway Point of 2026; Holidaily’s Sunny New Look

Constellation CEO: Beer Business Shows ‘Healthy Return’ to Growth in Early Q2 with World Cup, NY Knicks Boost
After a rocky end to Q1, things are looking up for Constellation Brands in Q2, CEO Nicholas Fink shared during his first earnings call with investors Wednesday morning.

Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels
After eight years in the business, Hoplark is starting fresh. The Colorado-based hop-infused beverage maker is rolling out a comprehensive visual refresh this summer aimed at solidifying its identity across categories while broadening its reach to new consumers.

Press Seltzer Parent Co. Enters Receivership; Voodoo Brewing to Sell as Crowdfunders Lose Investment; Great Central Closes as Amid Foreclosure Proceedings
The parent company of Press Premium Alcohol Seltzer has entered receivership in Milwaukee County Circuit Court, with nearly $7 million owed to Constellation Brands’ venture capital arm, the Milwaukee Business Journal reported.

Constellation Brands Taps Ex-Diageo Beer Exec Jack Edwards to Lead Sales
After more than a year, Constellation Brands has filled its chief sales officer role. The Mexican beer importer announced today the appointment of Jack Edwards as CSO of its beer division, effective May 18.

Constellation Remains ‘Realistic’ About Future Headwinds Despite Q4 Growth, Withdraws FY28 Guidance
Constellation Brands’ beer portfolio ended its fiscal year 2026 (FY26) with depletions growth in Q4 after three consecutive quarters of year-over-year (YoY) losses. That momentum and the energy of its incoming CEO have the company optimistic for growth trends moving into FY27 – cautiously optimistic.
Constellation FY26 Beer Shipments -3.8%, Depletions -2.1%; Q4 Growth Achieved
Constellation Brands’ beer portfolio ended fiscal year 2026 (FY26) with some positive momentum for the year ahead. The company’s lineup of Mexican import brands (Modelo, Corona, Pacifico, Victoria) increased Q4 shipments (sales to wholesalers) 1.1%, while depletions (sales to retailers) increased 0.6% in the quarter, the company shared after market close Wednesday. Net sales also improved 1% year-over-year (YoY).
Constellation Brands Agrees To Acquire HOPWTR
Constellation Brands has agreed to terms to acquire HOPWTR, expanding the beer and spirit giant’s presence in the fast-growing non-alcoholic space. The deal comes roughly five years after Constellation’s initial investment in HOPWTR in 2021 through its Venture division.

Why Perceived Value Matters More Than Pricing in the On-Premise
Perceived value is reality when it comes to beverage-alcohol sales in HMSHost’s more than 1,000 dining venues located in around 80 airports across the U.S., Tyler Pitman, SVP of concept development, brand partnerships and adult beverage shared earlier this month during Constellation Brands’ Gold Network Summit.

Press Clips: Diageo Reportedly Cuts US Hospitality Partnership; Pacifico & Victoria’s New Brand Lead; Michelle St. Jacques’ to MrBeast’s Feastables
Job cuts at Diageo; Michelle St. Jacques’ landing spot; Victoria and Pacifico’s new lead; Sierra Nevada’s next Little Thing; Modelo’s new creative; and Allagash and Russian River’s enduring friendship.

Constellation Brands Eyes 75M Cases for Pacifico by 2030; Victoria Breaks Through with Zillenials
Constellation Brands leaders believe Pacifico and Victoria can be the Mexican beer importer’s next big brands alongside flagships Modelo and Corona. The company has “huge ambitions” for Pacifico, aiming to double its volume to 75 million cases by 2030, Mallika Monteiro said.