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Atwater Brewery

Detroit · MI

Brewery news

Atwater Brewery Plans for Growth in 2018

Atwater Brewery, Detroit’s hometown brewer for 20 years, has grown from humble beginnings as a small brewpub in Detroit’s historic Rivertown district into one of Michigan’s largest brewers. During 2017, Atwater added a host of new products to complement its robust portfolio and meet growing customer demand. It also signed a new distribution agreement with M1 Network and completed its re-branding with renowned Detroit artist Tony Roko.

Branding Checkup: Atwater Retools

Yet another craft brand is revamping its look. Michigan’s Atwater Brewing today introduced a completely redesigned brand identity and a new campaign — “Born in Detroit. Raised Everywhere.” — which is aimed at setting the brewery “further apart from their competition,” the company said in a news release.

Atwater Brewery Plans $15 Million Texas Brewery

Detroit’s Atwater Brewing produced less than 30,000 barrels in 2013 but that hasn’t stopped president and CEO, Mark Reith, from embarking on a $15 million expansion project outside of his home state. Atwater is planning to build a 100,000-barrel, secondary production facility in Austin Texas, an emerging market with a “tremendous amount of opportunity,” Reith… Read more »