What could be better for a fisherman than an afternoon of brown trout fishing in one of Michigan’s freshwater rivers, lakes or streams surrounded by a fall palette of colors and an icy cold six-pack of beer? Cue “First Brown,” the latest brew created by Detroit’s Atwater Brewery, just in time for the fall fishing season and for traditional Octoberfest celebrations.

Detroit’s Atwater Brewery and Detroit Paranormal Expeditions have partnered to create a paranormal-themed beer, “Hello From The Other Side,” after a recent ghost hunting investigation captured an unexpected and otherworldly guest.

Detroit’s Atwater Brewery continues to expand with the opening of its new rooftop biergarten above its century old brew house in Detroit.

Yet another craft brand is revamping its look. Michigan’s Atwater Brewing today introduced a completely redesigned brand identity and a new campaign — “Born in Detroit. Raised Everywhere.” — which is aimed at setting the brewery “further apart from their competition,” the company said in a news release.

Atwater Brewery has partnered with New York-based distributor, Oak Beverages Inc., to bring their delicious line of craft beers to New York City and the surrounding counties.

Detroit’s Atwater Brewing produced less than 30,000 barrels in 2013 but that hasn’t stopped president and CEO, Mark Reith, from embarking on a $15 million expansion project outside of his home state. Atwater is planning to build a 100,000-barrel, secondary production facility in Austin Texas, an emerging market with a “tremendous amount of opportunity,” Reith… Read more »