Detroit’s Atwater Brewery announced that its fruit-forward IPA POG-O-LICIOUS has exceeded initial sales projections and as a result will remain on tap and on store shelves as the newest addition to the brewer’s year round craft beer portfolio.

Atwater Brewery is now producing up to 2,500 gallons of hand sanitizer weekly and will automate its bottle filling line to accelerate production further.

Bayview Yacht Club, one of the nation’s most storied and historic sailing clubs, has announced that Atwater Brewery is a presenting sponsor for its 2020 Bayview Mackinac Race, the 96th consecutive running of the Race. Ryan Farrell, 2020 Bayview Yacht Club Commodore, made the announcement.

POG-O-LICIOUS (ABV: 6.5%  IBU: 44) delicately blends Passion fruit, Orange and Guava into an approachable, easy drinking IPA that will help Atwater customers #GetTropical.

Molson Coors Beverage Company reported nearly $10.6 billion in net sales for 2019, a decline of 1.8% compared to 2018. In a press release, Molson Coors Beverage Company president and CEO Gavin Hattersley called 2019 “a challenging year” for the company.

Molson Coors Beverage Company today announced plans to fully acquire Atwater Brewery, a transaction that has been discussed on and off for the last couple of years, according to Mark Rieth, who has owned the Detroit craft brewery outright since 2005.

Molson Coors Beverage Company’s craft arm, Tenth and Blake, has reached an agreement to acquire Detroit, Michigan-based Atwater Brewing. Terms of the deal were not disclosed but the deal is expected to close in the next couple of months.

Detroit’s Atwater Brewery is doubling down on its Hard Seltzer production after its initial production quantities sold out quickly and received high marks from industry insiders, customers and reviewers. 

The Detroit Pistons have partnered with Atwater Brewery to create a co-branded beer called the “Triple Double.” The specially designed ale will be available for purchase at Little Caesars Arena at all Pistons games and will soon be available in stores throughout the Michigan area.

Detroit’s Atwater Brewery will introduce its first batch of Hard Seltzers at a launch party this Thursday, August 1 at its popular Taphouse and Biergarten venue adjacent to its Rivertown Brewery on Jos Campau.   

Atwater Brewery was founded with the mission to revive Detroit’s proud brewing history of creating the highest quality brews made in the German tradition. That goal was further advanced with today’s announcement that Atwater’s Ledergosen is hitting the shelves.

It’s time to “Play Ball!” and Atwater Brewery, Detroit’s favorite hometown brewer, is once again joining the Detroit Tigers, Detroit’s favorite hometown team, with its popular craft beer served throughout Comerica Park, including its standalone pop up behind section 136.

In another sure sign that spring is right around the corner, Atwater Brewery is releasing “Whango,” the popular mango wheat fruit ale from Detroit’s hometown brewer. To mark the occasion, Atwater will be tapping Whango at each of its Michigan taphouses this Friday, March 8 at 4:00 p.m. At the same time, Whango will be available at retailers and brewpubs across the state.