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Sierra Nevada Brewing Company

Chico · CA · Production - Regional

Brewery news

Brewbound Podcast: GABF and NBWA Field Reports, Plus Brew Talks’ Portfolio Strategies Beyond IPA

How do you innovate at scale beyond the IPA juggernaut? With the various IPA sub-styles accounting for nearly half of off-premise craft beer sales, leaders from Dogfish Head, Sierra Nevada, Atrevida Beer Co. and 3 Tier Beverages explore where the opportunities for growth are in other beer styles and how they’re building their product mix during a Brew Talks conversation in Denver. Plus, we break some news.

People Moves: Mary Mills Departs NielsenIQ for 3 Tier Beverages; Uinta Hires Ian Fuller as Director of Brewing Operations

NielsenIQ veteran Mary Mills has departed the data giant to join Chicago-based 3 Tier Beverages as a consultant. During her 14 years at NielsenIQ, Mills worked with clients in the food, beverage and consumer goods industries in a variety of roles, including innovation insights, client management and business development. She brings nearly a decade of experience with beverage-alcohol brands to 3 Tier. Salt Lake City-headquartered Uinta Brewing has tapped Ian Fuller as director of brewing operations.

Sierra Nevada Boosted by Little Thing Family; Athletic IPO Within Next 2 Years

Sierra Nevada VP of sales Ellie Preslar and chief commercial officer Joe Whitney discussed the company’s growth via its Little Things family, media budget increases for Pale Ale, entering the non-alc segment with Hop Splash sparkling water and other innovations. After hinting at the possibility of taking non-alcoholic craft beer maker Athletic Brewing public during Brewbound Live last year, co-founder and CEO Bill Shufelt said an initial public offering (IPO) could materialize in the next 12-18 months.