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Sierra Nevada Brewing Company
Chico · CA · Production - Regional
Brewery news

Sierra Nevada Founder Ken Grossman to Takeover As Interim CEO as Jeff White Retires
Sierra Nevada Brewing Co. CEO Jeff White has announced his retirement from the Chico, California-headquartered craft brewery. Brewery founder Ken Grossman will step in as interim CEO as a search for a new CEO begins.
Bale Breaker Brewing Company Announces Collaboration with Sierra Nevada
Bale Breaker Brewing Company, a brewery located on their family’s 4th generation hop farm in the beautiful Yakima Valley, is excited to announce the newest 16oz release in their Frenz Collaboration Series.
Sierra Nevada Makes Minority Investment in Riot Energy; Will Produce and Package Products
Sierra Nevada Brewing Co. has made a minority investment in Riot Energy, a Venice, California-based energy drink company. The California brewery will “initially serve as an investor,” but will “eventually produce and package Riot Energy products” once its CanDo Innovation Center is up and running.

Sierra Nevada Taps Lesley Albright as VP of Marketing
Sierra Nevada has formally promoted Lesley Albright to VP of marketing after she took the reins to the department in late 2022, the company announced.

Brewbound Live: Why the E-Premise is Essential for Beer Producers
The COVID-19 pandemic quickly changed how and where consumers search for products, including beverage alcohol.

Brewbound Podcast: GABF and NBWA Field Reports, Plus Brew Talks’ Portfolio Strategies Beyond IPA
How do you innovate at scale beyond the IPA juggernaut? With the various IPA sub-styles accounting for nearly half of off-premise craft beer sales, leaders from Dogfish Head, Sierra Nevada, Atrevida Beer Co. and 3 Tier Beverages explore where the opportunities for growth are in other beer styles and how they’re building their product mix during a Brew Talks conversation in Denver. Plus, we break some news.
NBWA Day 2: Bernstein Analyst on Why Blue Cloud May Not Pose Long-Term Threat to Beer Distro; Sierra Nevada on E-Premise; Troy Aikman Touts Eight
Nadine Sarwat, equity research analyst and director of European and American alcoholic beverages at Bernstein Autonomous LLP, shared why she doesn’t believe PepsiCo’s Blue Cloud Distribution poses a threat to traditional beer wholesalers. Plus, Sierra Nevada’s Ellie Preslar talks e-premise and Troy Aikman touts Eight.
Sierra Nevada: Hazy Little Thing and Pale Ale Priority Brands in 2023; Beyond Beer Capacity Coming Via New Facility
Even with up to 500,000 barrels of beyond beer capacity coming online next year, Sierra Nevada’s priorities heading into 2023 are continuing to fuel the growth of Hazy Little Thing and strengthening the iconic Pale Ale brand, company leaders recently shared with Brewbound.
Sierra Nevada Shutters Torpedo Room Location in Berkeley
Sierra Nevada announced last week the closure of its Berkeley, California-based Torpedo Room satellite taproom after nearly a decade in business.
People Moves: Mary Mills Departs NielsenIQ for 3 Tier Beverages; Uinta Hires Ian Fuller as Director of Brewing Operations
NielsenIQ veteran Mary Mills has departed the data giant to join Chicago-based 3 Tier Beverages as a consultant. During her 14 years at NielsenIQ, Mills worked with clients in the food, beverage and consumer goods industries in a variety of roles, including innovation insights, client management and business development. She brings nearly a decade of experience with beverage-alcohol brands to 3 Tier. Salt Lake City-headquartered Uinta Brewing has tapped Ian Fuller as director of brewing operations.
Sierra Nevada Joins Drinkers for Ukraine with Release of Anti-Imperial IPA and Donation
Sierra Nevada Brewing Co. announced a beer release and Taproom menu item benefitting the International Committee of the Red Cross humanitarian relief effort for Ukraine.
Sierra Nevada Boosted by Little Thing Family; Athletic IPO Within Next 2 Years
Sierra Nevada VP of sales Ellie Preslar and chief commercial officer Joe Whitney discussed the company’s growth via its Little Things family, media budget increases for Pale Ale, entering the non-alc segment with Hop Splash sparkling water and other innovations. After hinting at the possibility of taking non-alcoholic craft beer maker Athletic Brewing public during Brewbound Live last year, co-founder and CEO Bill Shufelt said an initial public offering (IPO) could materialize in the next 12-18 months.
Karl Strauss and Sierra Nevada Debut Their Red-Hot Collaboration, A Cold IPA
California brewery icon Karl Strauss Brewing Company is back with the latest release in their quarterly Collaboration Series, this time with the one and only Sierra Nevada Brewing Company.
Sierra Nevada Teams Up with POW To Create ‘Powder Day’ Donation Drive
Sierra Nevada Brewing Co. today announced a donation doubling drive benefiting their longtime nonprofit partner, Protect Our Winters (POW), in conjunction with the brewery’s latest seasonal beer release, Powder Day IPA.