A pair of small Michigan beer companies are set to merge in an effort to better compete with larger brewing operations. Royal Oak-based Roak Brewing Co. announced this week that it is in the process of acquiring Traverse City’s Right Brain Brewery. Speaking to Brewbound, Roak Brewing co-owner and CEO John Leone said the deal is expected to close in the next 60 to 90 days, pending approval from the Michigan Liquor Control Commission. He declined to share specific financial terms of the deal, noting that some details of the transaction are still finalized.
- BREWERY TYPE
- Production - Micro
225 E Sixteenth St
Traverse City, MI 49684 United States
Keep Beer Curious. Right Brain Brewery is nestled in the SoFo District of downtown Traverse City, Michigan. Our focus is on creating artisanally made, one-of-a-kind culinary inspired brews. If you taste something in our beers, like asparagus, cherry pies, or real pig, it's because we put it there using only whole natural ingredients.
Right Brain beers can be found throughout the state of Michigan in cans, bottles, kegs, and on draft. However, we're not just beer lovers, we're art lovers too. We're advocates for anything creative, innovative, or odd. We Keep Beer Curious.
LEGAL MUMBO JUMBO
Right Brain Brewery maintains Facebook fan pages as places where our fans and friends of legal drinking age can share and discuss ideas and information and connect with other customers or employees, fans and friends.
Much of the content, visuals, and other types of materials found on our Facebook pages are provided and posted by the fans of our products (“User Content”).... While Right Brain Brewery reviews User Content for compliance with the Beer Institute Advertising and Marketing Code (http://www.beerinstitute.org/BeerInstitute/files/ccLibraryFiles/Filename/000000001133/BI%20Ad%20Code%20Text%20w-Logo%20-%20FINAL%202011.pdf) and for any readily apparent illegal content, Right Brain does not and cannot, warrant, endorse, approve of or even necessarily agree with any or all User Content.
By using Right Brain's Facebook fan pages and posting User Content on such pages, you grant Right Brain an unlimited, perpetual, royalty-free, sub-licensable, transferable and irrevocable license to use, copy, modify, or adapt your submissions for any purpose whatsoever, including but not limited to incorporating your submission into content that may be commercial in nature and/or transferring such User Content, and any modification of it, to websites of Right Brain and third parties. In addition, since information on Facebook pages is public, you acknowledge that you do not have any expectation of privacy in relation to any User Content that you submit to our Facebook fan pages.
You may not post any User Content that:
• Is inconsistent with the provisions of the Beer Institute Advertising and Marketing Code; • Infringes any person’s legal rights, including any right of privacy and publicity; • Is untrue, defamatory, infringing, abusive, obscene, indecent, deceptive, threatening, harassing, misleading or unlawful; • Contains any code, application, software or material protected by intellectual property laws or any malicious code including any programs that may damage the operation of another person’s computer or which contains any other form of virus or malware; • Is commercial in nature and advertises any product, service, or good other than Right Brain Brewery, unless you have obtained the prior consent of Right Brain and the owner of the applicable product, service, or good.
We will identify statements or claims made, or content provided, by Right Brain Brewery (“RBB Content”). While our Facebook fan pages are official web properties maintained by Right Brain, you should only rely upon comments and content contained in RBB Content as official information about Right Brain, our beverages or products. All other information, including comments, content, and posts provided by other fans are provided for entertainment only and should not be relied upon or construed as being endorsed, approved, or provided by Right Brain Brewery. You should especially not rely upon any claim or statement made by other users in User Content. If you are looking for additional official information about Right Brain, its products or services, you should visit our website at www.RightBrainBrewery.com. Please remember that any User Content you post may be collected and used by others and may result in unsolicited messages or an increased risk of fraud. We have no control over this and cannot be responsible for any losses incurred as a result of your activity on our Facebook fan pages.
We reserve the right to remove any User Content that we think is inconsistent with the Beer Institute Advertising and Marketing Code or is illegal, offensive, threatening, infringing or inappropriate for any reason in our sole discretion. We do not, however, intervene in disagreements or disputes between posters where such disagreements do not involve the Beer Institute Advertising and Marketing Code or any content that is is illegal, offensive, threatening, infringing or inappropriate for any reason in our sole discretion.
Finally, if you are an employee, contractor or vendor of Right Brain Brewery and you post any comments about us our our brands; let people know who you are. Endorsements are encouraged and permitted but you must be honest about your connection with or vested interest in our success. This is also true if you receive anything of value from us in exchange for your nice words; even if it is just a free beverage. Also, under no circumstances are you authorized to make any claim regarding Right Brain Brewery or any of its products. IF YOU MAKE ANY CLAIM REGARDING US OR ANY OF OUR PRODUCTS IN VIOLATION OF THE FOREGOING, YOU, AND NOT RIGHT BRAIN BREWERY, SHALL BE THE SOLE AUTHOR OF SUCH CLAIM AND SHALL BE SOLELY LIABLE THEREFORE.
GOVERNMENT WARNING: (1) According to the Surgeon general, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.
- ANNUAL PRODUCTION
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Luminous Lemon Ale is available in 9-packs of 16 oz. cans.
This November, Right Brain Brewery will debut their 2016 CEO Stout Boardroom Series brews. The series is based on Right Brain’s flagship brand CEO Stout, which is a light bodied, sessionable stout brewed with real coffee from Roaster Jack’s (Traverse City). This year’s line-up will include Bourbon Barrel-Aged CEO, Imperial CEO, Peanut Butter CEO, and Pumpkin Spice CEO, all brewed with real natural ingredients made in house, or locally sourced.
As the weather gets colder and some craft beer drinkers gravitate towards darker beers, Right Brain Brewery is happy to greet them with Naughty Girl Mint Stout six-packs. Naughty Girl Stout, previously available only in 22 oz bottles and on draft, takes inspiration from a well-known mint chocolate cookie, delivering complex chocolate notes with a cooling minty finish.
This summer, Right Brain Brewery will expand its packaged product offerings and launch many of its popular brands in 12 oz bottle six-packs. Previously, Right Brain only offered its products in 16 oz cans, 22 oz bottles, and on draft. The first two brands to hit shelves are Cake Walk vanilla cream ale and Blue Magic lavender ale, and they are scheduled to be available in retail stores in late June.
Right Brain Brewery’s nationally recognized Mangalitsa Pig Porter is ready to make a triumphant return Saturday, April 16th, at the annual Pig Porter Release Party. Winner of the 2011 gold medal for “Best Experimental Beer” at the Great American Beer Festival, the Pig Porter shined a spotlight on Right Brain Brewery, and proved craft beer is much more than hops and beards.
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Year Round Beers
|Broken Nose||Black IPA|
|Spiny Norman Spiny||Double IPA|
|The Second Coming||Imperial IPA|
|Irish Goodbye||Red Ale|
|Concrete Dinosaur||Rye Beer|
|Cake Walk||Crème Ale|
|Willpower Pale Ale||Pale Ale|
|Spinal Tapper||Double IPA|
|Dead Kettle IPA||American IPA|
|Northern Hawk Owl||Amber Ale|
|Naughty Girl Stout||Stout|
|Chubby Squirrel||Amber Ale|
|Blue Magic||Crème Ale|
|Luminous Lemon Ale||Crème Ale|
|Mangalitsa Pig Porter||Specialty|
|Gin Joy Ale||Barrel Aged|
|Cherry Pie Whole||Amber Ale|
|Apple Pie Whole||Amber Ale|
|Pecan Pie Whole||Brown Ale|
|Thai Peanut||Brown Ale|
|Spear beer||Pale Ale|
No Longer Available
|Dortmunder Ellison Ale||Ale|
|Little Italy Basil Honey Ale||Ale|
|Magnum Hopsitality||Pale Ale|
|Reluctant Roskinski Red||Ale|
|Copper Grasshopper ESB||Ordinary Bitter best Bitter ESB|
|Once Upon a Tyne Brown Ale||Brown Ale|
|2 Chinooks IPA||IPA|
|Peaches en Regalia||Unknown|
|The Noble Regard||Ale|
|Strawberry Fields||Pale Ale|
|Double Black "Eye" P.A.||Double IPA|
|Hail Mary Red Ale||Red Ale|
|Pomona Pumpkin Ale||Ale|
|No events to display.|
1/26/2019 -- Traverse City, MI
Right Brain Brewery 11th Anniversary Sideshow Spectacular
|Festival||Traverse City, MI|
2/11/2017 -- Traverse City, MI
Right Brain Brewery Collaboration Day
|Beer Release||Traverse City, MI|