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New Belgium Brewing Company
Fort Collins · CO · Production - Regional
Brewery news
IRI: Off-Premise Beer Category Dollar Sales Reach $44.6B in 2022; Case Sales -4.8% YoY
Total beer category dollar sales at off-premise retailers reached more than $44.6 billion in 2022, according to the market research firm IRI.
New Belgium Debuts Revamped Fat Tire
New Belgium has completely made over its flagship Fat Tire – the amber ale that launched the brewery and introduced a generation of drinkers to craft beer – from its composition to its packaging.

People Moves: John Mallett to Depart Bell’s After 20+ Years; Provi Hires Ex-Constellation and Beam Suntory Exec as President and COO
Industry veteran John Mallett will depart from Bell’s Brewery next month, after more than 20 years with the Comstock, Michigan-based brewery.
Reuters: Japanese Breweries Seek Production Capacity in North America
Kirin Holdings, parent company of the Lion Little World Beverages platform that includes New Belgium Brewing and Bell’s Brewery in the U.S., is on the hunt for more production capacity in North America to keep up with sales, Reuters reported this week.
New Belgium to Release Juice Force Sequel in 2023; Focus on Core 4 Brands: Voodoo Ranger, Fat Tire, Bell’s Two Hearted, Oberon
New Belgium’s Voodoo Ranger Juice Force is the No. 1 craft beer launch ever, New Belgium CEO Steve Fechheimer shared during a recent update following the company’s wholesaler meetings. Along with Voodoo Ranger, New Belgium’s core four for 2023 includes Fat Tire, Bell’s Two Hearted Ale and Oberon.
Fat Tire Asks Americans to Vote for Beer in the Midterm Elections
If the climate crisis continues unabated, beer drinkers everywhere – across the political, cultural, and geographic spectrum – will eventually pay more for beer that tastes worse.
Voodoo Ranger Gives Fans The Power To Choose Its Next IPA with Vote Voodoo
Voodoo Ranger IPA today announced the launch of Vote Voodoo, an epic beer battle that pits two competing Voodoo Ranger IPAs against each other, giving consumers full authority to choose the outcome.
IRI: Most of New Belgium Voodoo Ranger Family Up Big; BA-Defined Craft Struggled
New Belgium’s Voodoo Ranger brand family continues to light up the top 30 craft brands tracked by market research firm IRI. Year-to-date though August 7, five Voodoo Ranger SKUs made the list and all but one posted significant growth.

Bell’s Brewery Launches Inspired Giving Initiative, Plans to Donate $480,000 to Non-Profits in 2022
Bell’s Brewery plans to donate $480,000 to non-profits in 2022, including $100,000 to clean water stewardship via a newly launched grant program called Inspired Giving, the Michigan-based craft brewery announced earlier this week.
Brewers Association Publishes Guide to Addressing Reproductive Rights Following Overturning of Roe v. Wade
Following the U.S. Supreme Court’s ruling on Dobbs vs. Jackson Women’s Health Organization in June – which overturned Roe vs. Wade, triggering a domino effect that could limit access to abortion and other reproductive care procedures in nearly two dozen states – the Brewers Association (BA) has published a guide to help its members navigate the healthcare ramifications in affected states and support employees.
Lion Sells Fourpure and Magic Rock in the UK to Odyssey Inns
Eight months after announcing intentions to sell its U.K. craft brewing operations, Kirin subsidiary Lion has sold its Magic Rock and Fourpure brands to Odyssey Inns Ltd, a hospitality group led by Stephen Cox, who co-founded Devon’s Utopian Brewing.
Fat Tire and L39ION of Los Angeles Release Limited-Edition Beer to Support Equity in Cycling
Fat Tire and L39ION of Los Angeles today announced the release of a collaborative, limited-edition golden ale to benefit the Grow Cycling Foundation.
Last Call: McDermott Warns of ADA Website Accessibility Lawsuits; Gallo Gets NFL Sponsorship; Buffalo Bill’s Closes
McDermott: Alcohol Suppliers Hit with ADA Website Accessibility Lawsuits McDermott Will & Emery’s Alva Mather and Jeremy White cautioned beverage alcohol suppliers that they may be “in legal crosshairs” due to an “uptick in website accessibility cases,” according to a recent blog post. Mather and White wrote that plaintiff firms are issuing “pre-suit demand letters… Read more »

New Belgium to Launch Free Training Program to Create Safe Spaces and Welcome Underserved Communities to Craft Beer
New Belgium Brewing, in partnership with HospitableMe, a firm specializing in diversity, equity and inclusion training, will launch the Poured For All Initiative this fall, a free safety and inclusion training program for all bars and restaurants aimed at welcoming underrepresented communities into craft beer.