New Belgium Brewing Company

Craft finished Q1 with dollar sales nearly flat year-over-year (YoY), declining -0.3% in NIQ-tracked off-premise channels (total xAOC + liquor plus + convenience) through March 30, Bump Williams Consulting (BWC) reported in its first quarterly craft report for 2024.

New Belgium Brewing Company has appointed Rich Rush as its next chief sales officer.

News broke late yesterday that New Belgium has named Rebecca Dye Yonushonis as the company’s next CMO, filling the vacancy left by Shaun Belongie when he was appointed CEO last fall.

New Belgium has a new chief marketing officer. The Fort Collins, Colorado-based craft brewery has appointed Rebecca Dye Yonushonis to the role, filling the vacancy left by Shaun Belongie with his appointment as CEO in November.

Kirin-owned New Belgium Brewing announced several leadership changes today and provided an update on its search for a new chief marketing officer.

New Belgium shuttered its San Francisco taproom today, after nearly three years in business, the company announced.

New hard tea and hard lemonade brands continue to populate shelves, while the No. 1 hard tea brand continues to grow its share, despite being more than 20 years in the game.

New Belgium’s Voodoo Ranger Imperial IPA (Voodoo Ranger) is now the No. 1 craft beer by dollar sales in the convenience channel, passing Molson Coors’ Blue Moon Belgian White (Blue Moon), according to data firm Circana’s monthly beer report. Voodoo Ranger has increased c-store dollar sales +14.8%, to more than $81 million year-to-date (YTD), ending November 5. The IPA now has 5.84% share of total craft beer dollar sales in the channel.

We now know who will lead the next chapter of New Belgium Brewing. Chief marketing officer Shaun Belongie has been named the next CEO of New Belgium, effective immediately, taking the spot left vacant by Steve Fechheimer earlier this year.

Craft trends in off-premise channels “remain underwhelming,” but there are “signs of improvement” in Q2, according to Bump Williams Consulting’s (BWC) quarterly craft report.

Steve Fechheimer, who led New Belgium Brewing Company to unprecedented growth, will depart the company in August after six years to “explore new challenges.”

Production at craft breweries falling outside of the Brewers Association’s (BA) craft brewer definition collectively declined -4% on a comparable basis, to more than 8.68 million barrels in 2022, according to data shared by the trade group in the May/June edition of the New Brewer Magazine.

Expect more Voodoo Ranger beers to flood the market. New Belgium Brewing has struck an agreement to acquire the Daleville, Virginia-based production facility Constellation Brands built in 2017.

New Belgium is out here makin’ news, and just like recording star Lizzo, it can all be blamed on the juice.