Molson Coors Beverage Company

Molson Coors Beverage Company CEO Gavin Hattersley stressed that the “outcomes” of the company’s 2-year-old revitalization plan are beginning to materialize. Those outcomes became frequent talking points during the company’s second quarter 2021 earnings report.

Topo Chico Hard Seltzer, which Coke launched this year in partnership with Molson Coors Beverage Company, is now available in 17 markets worldwide with plans to be in 28 markets by the end of the year.

Veryvell, the line of CBD beverages and drops from Truss CBD USA, the joint venture backed by Molson Coors and Canadian cannabis company HEXO, will roll out to on- and off-premise retailers throughout Colorado. “Expanding territory and expanding the portfolio is signaling success and we’re really excited about it,” Truss CBD USA general manager Jane Armstrong Hockman told Brewbound.

The river has run its course for Coors Seltzer, Molson Coors Beverage Company told wholesalers today. In a message to the company’s wholesalers this afternoon, Molson Coors chief marketing officer Michelle St. Jacques and U.S. sales president Kevin Doyle announced the company will cease production of Coors Seltzer, asking wholesalers to sell through remaining inventory.

Molson Coors Beverage Company announced today plans to upgrade its Burton-upon-Trent brewery in the United Kingdom. The £25 million investment (about $34.6 million) will add a canning line dedicated to hard seltzer for the company’s Three Fold Hard Seltzer brand and upgrade packaging facilities for beer and cider.

Boosted by an earlier-than-expected seasonal transition and the return of the on-premise channel, sales of Leinenkugel’s Summer Shandy have increased 13% year-to-date, according to the Molson Coors Beverage Company blog. “As we continued to excel with distribution and sales and the off-premise, we were able to quickly transition into Leinenkugel’s Summer Shandy,” Dick Leinenkugel, president and chief beer merchant of Jacob Leinenkugel Brewing Company, told Brewbound.

Black is Beautiful, a collaborative initiative started by Weathered Souls Brewing to fight police brutality and other injustices against people of color, has raised $2.2 million, according to a Facebook post by the San Antonio-basec craft brewery.

More than 75% of beer wholesalers said the summer selling season is off to “a strong start,” as Memorial Day trends either met or exceeded expectations, Goldman Sachs analyst Bonnie Herzog found in her latest “Beverage Bytes survey” of about 40 distributors covering 145,000 retail outlets (about a quarter of the total U.S. outlets that sell alcoholic beverages).

Breweries that fall outside of the Brewers Association’s (BA) craft brewer definition collectively declined 5%, to 8.2 million barrels in 2020, according to data in the May/June issue of the New Brewer.

Just how big a part of the beer category could hard seltzer be by 2025? It depends on who you ask. During this month’s Beverage Forum, Anthony Von Mandl and Jim Koch, the leaders of the companies that produce the two largest hard seltzer brands, White Claw and Truly, respectively, offered differing projections, according to analysts’ reports.

A groundbreaking digital identification solution that enhances current age-verification systems at all retail points of sale and protects user privacy has been announced by NACS, the global trade association that represents the convenience and fuel retailing industry, and Conexxus, its standards-setting partner.

The Yuengling Company LLC, the joint venture formed last year between D.G. Yuengling & Son, Inc. (DGY) and Molson Coors Beverage Company, announced it will enter the Texas market this fall through Molson Coors-aligned wholesalers.

Molson Coors Beverage Company CEO Gavin Hattersley admitted that the first quarter of 2021 “was not the quarter we expected to have,” during a conference call for investors and analysts Thursday. The combined effects of a cyber security attack taking down many of its internal systems, a winter storm suspending operations at its Texas brewery and prolonged on-premise shutdowns in Europe added up to a 9.7% decline in Q1 net sales, to $1.89 billion.

Molson Coors Beverage Company announced today that it will make an equity investment in TRU Colors Brewery, a Wilmington, North Carolina-based craft brewery with a mission to end street violence.