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Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%
Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.
Trade War Threats Dampens Diageo’s Outlook; Guinness +17%
Spirit suppliers got a brief reprieve when President Donald Trump delayed tariffs with Mexico and Canada on Monday, but the threat of a trade war has still hampered the growth outlook for one of the industry’s biggest players. Meanwhile, Guinness continues to be a bright spot in Diageo’s portfolio, achieving its eighth consecutive half of double-digit growth, delivering +17% organic net sales growth in the period.
Circana: Beer Dollar Sales +5.3% For St. Patrick’s Day; Guinness -3.6%
Beer had an expected St. Patrick’s Day boost, with dollar sales in Circana-tracked off-premise channels increasing +5.3% year-over-year (YoY) in the week ending March 17, according to the market research firm.
Diageo: Sales Up In 2023; Guinness Posted Best Year Globally
Diageo reported a 10.7% rise in net sales for fiscal year 2023, with premium-plus brands contributing 57% of overall organic net sales growth.
Guinness Open Gate Brewery Celebrates 5th Anniversary Weekend
The Guinness Open Gate Brewery in Baltimore, Maryland invites the community to celebrate its fifth anniversary from Thursday, August 3 through Sunday, August 6. The five-year anniversary tradition theme is wood, representing the craftsmanship, strength and deep roots that the brewery has grown since opening on August 3, 2018.
Diageo CEO Sir Ivan Menezes to Retire; Debra Crew Named Successor
After a decade of leading Diageo, CEO Sir Ivan Menezes will retire as CEO and exit the company’s board of directors, effective June 30, the beer and spirits giant behind Guinness and Johnnie Walker announced today.

Last Call: Rhinegeist to Houston; Judge Rejects Stone’s Permanent Injunction Request in Keystone Light Case; OR DTC Policy Challenged
Cincinnati’s Rhinegeist Brewery will begin “a two-stage expansion” into Houston, Texas, starting in mid-August via Silver Eagle Distributors.
Diageo’s US Beer Leader Nuno Teles Appointed Managing Director of Great Britain
Nuno Teles, who led a transformation of Diageo’s U.S. beer business, has been appointed Diageo’s managing director of Great Britain, the company announced Thursday.
Last Call: Baja Blast Revealed as 4th Hard MTN Dew Flavor; Non-Alc Guinness 0.0 Set for March US Release
The fourth flavor of Boston Beer Company and PepsiCo Beverages’ Hard MTN Dew will be Baja Blast.
Guinness Taproom to Open in Chicago in 2023
Diageo plans to open a Guinness taproom in Chicago in 2023, the beer and spirits company announced this week.
Diageo Launches Guinness Nitro Cold Brew Coffee Beer
Guinness is back with another nitrogenated creation, which is already a fan-favorite: Guinness Nitro Cold Brew Coffee beer.
Last Call: Federal Judge Sides with CANarchy on Texas Beer To-Go Sales; Kirin Cutting Ties in Myanmar
CANarchy-owned Deep Ellum Brewing and Oskar Blues are now selling beer-to-go in Texas after a federal judge sided with the company in a legal dispute with the state’s regulatory agency.
Diageo Commits $10 Million to Establish Permanent Endowments at Historically Black Colleges and Universities
The North America business of Diageo, a global beverage leader, is committing $10 million to support 25 Historically Black Colleges and Universities (HBCUs) and creating permanent endowed funds to provide financial aid grants anticipated to benefit thousands of talented students in need over the years. Funds will be available for HBCU students across different disciplines and majors, and distributed according to each institution’s financial aid process.
Super Bowl Still Means Big Q1 Beer Volumes, But Full Year Impact Lessens
The first major beer drinking occasion of the year is less than a week away as nearly 100 million viewers are expected to tune into Super Bowl LV between the Kansas City Chiefs and the Tampa Bay Buccaneers on February 7. How big is the Super Bowl for the industry? “It is still a big deal for Q1 volumes and is a big jump compared to other weeks in Q1,” National Beer Wholesalers Association chief economist Lester Jones said.