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Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

Trade War Threats Dampens Diageo’s Outlook; Guinness +17%

Spirit suppliers got a brief reprieve when President Donald Trump delayed tariffs with Mexico and Canada on Monday, but the threat of a trade war has still hampered the growth outlook for one of the industry’s biggest players. Meanwhile, Guinness continues to be a bright spot in Diageo’s portfolio, achieving its eighth consecutive half of double-digit growth, delivering +17% organic net sales growth in the period.

Guinness Open Gate Brewery Celebrates 5th Anniversary Weekend

The Guinness Open Gate Brewery in Baltimore, Maryland invites the community to celebrate its fifth anniversary from Thursday, August 3 through Sunday, August 6. The five-year anniversary tradition theme is wood, representing the craftsmanship, strength and deep roots that the brewery has grown since opening on August 3, 2018.

Diageo Commits $10 Million to Establish Permanent Endowments at Historically Black Colleges and Universities

The North America business of Diageo, a global beverage leader, is committing $10 million to support 25 Historically Black Colleges and Universities (HBCUs) and creating permanent endowed funds to provide financial aid grants anticipated to benefit thousands of talented students in need over the years. Funds will be available for HBCU students across different disciplines and majors, and distributed according to each institution’s financial aid process.

Super Bowl Still Means Big Q1 Beer Volumes, But Full Year Impact Lessens

The first major beer drinking occasion of the year is less than a week away as nearly 100 million viewers are expected to tune into Super Bowl LV between the Kansas City Chiefs and the Tampa Bay Buccaneers on February 7. How big is the Super Bowl for the industry? “It is still a big deal for Q1 volumes and is a big jump compared to other weeks in Q1,” National Beer Wholesalers Association chief economist Lester Jones said.