Asahi Beer USA, Inc.: Asahi Super Dry
When Asahi Super Dry was introduced it brought an entirely new genre of beer to Japan, then to the world. Historically Japanese beers were bitter and didn’t pair well with food. After significant research Asahi recognized this wasn’t what their consumers demanded and in 1987 Asahi Super Dry was born. They brewed a beer to deliver a dry, crisp taste and quick, clean finish. This distinctive dry taste is known as Karakuchi (dry). A beer that would become Japan’s No.1 selling beer.