Elmwood London, the strategic design consultancy, has crafted the new brand identity for Amstel®. The design builds on Amstel’s position as the world’s local beer and strikes the balance of clarifying the brand’s iconic global assets while allowing flexibility to fit the needs of its 115 local markets.
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Last night, Amstel launched their newest offering, Amstel Wheat, in Boston — one of just seven territories across the U.S. that will feature the beer on draught before it officially rolls out to all domestic markets next February. And despite recent reports from The Beverage Information Group that the overall beer category was down a… Read more »
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