Zoe Licata

Zoe Licata

Senior Reporter, Brewbound.com

Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.

Contact Information »

Posts by Zoe Licata

IWSR: Can RTDs Save Premium Vodka Brands?

IWSR: Can RTDs Save Premium Vodka Brands?

The volume compound annual growth rate (CAGR) for premium and above-premium vodka in the US market has steadily decreased since 2015, dropping -3.1% from 2015 to 2019, and -3.5% in 2020 alone, according to the market research firm IWSR Drinks Market Analysis.

Mission Brewery Sold; Former CBA Exec Dan Partelow Appointed CEO

Mission Brewery Sold; Former CBA Exec Dan Partelow Appointed CEO

San Diego-based Mission Brewery was sold in late July to a California holding company led by Kenneth Little, a partner in Brandes Investment Partners, according to documents filed with the California Secretary of State’s Office.

Generation Lab: Generation Z Still Loves Hard Seltzer

Generation Lab: Generation Z Still Loves Hard Seltzer

Hard seltzer’s popularity hasn’t waned with college-aged consumers, who ranked White Claw and Truly among their favorite brands in a study conducted from July 2-8 by the Generation Lab, a polling and research firm that specializes in tracking youth views and behaviors.

Drizly: RTDs’ Growth Expected to Continue Through Fall

Drizly: RTDs’ Growth Expected to Continue Through Fall

The rise of ready-to-drink (RTD) canned cocktails isn’t going anywhere this fall, according to e-commerce beverage alcohol delivery platform Drizly in its BevAlc Insights’ “Top Predictions for Fall 2021 Sales” report.