Hard MTN Dew – the partnership project between Boston Beer Company and PepsiCo Beverages – launched in three states this week: Florida, Iowa and Tennessee.

Craft brewers are optimistic for 2022, with 76% expecting sales growth this year, according to a survey by Arryved POS.

Mass. Bay Brewing Co. will look to the Harpoon League brand family — including Rec. League hazy pale ale and Big League hazy double IPA — to drive growth in 2022.

Shipments from Mass. Bay Brewing Company – whose portfolio includes Harpoon Brewery, UFO Beer Co., Clown Shoes Beer, City Roots Cider and Arctic Chill Hard Seltzer – declined -10% in 2021, marking a second consecutive year of double-digit production declines, according to estimates from the Brewers Association (BA).

Beer lost 3% share of Drizly sales to wine during Super Bowl LVI (February 13) compared to the “Big Game” last year, according to the e-commerce alcohol delivery platform.

San Diego, California-based Modern Times Beer announced Monday that it will be closing its locations in Portland, Oregon; and Oakland, Santa Barbara and Los Angeles, California; citing financial strain from the COVID-19 pandemic and “global declines in the craft beer industry.”

Anheuser-Busch InBev (A-B) released Cutwater Spirits’ “Here’s to the Lazy Ones” commercial Friday – the first national Super Bowl spot for the ready-to-drink (RTD) canned cocktail-maker.

Former MLB All-Star Adrián González has been named co-founder of the Los Angeles-based Mexican-style beer brand, Calidad Beer.

Atlanta-based SweetWater Brewing Company has partnered with Reyes Beer Division to expand distribution across California.

The on-premise channel is set up for a big couple of days between Super Bowl Sunday and Valentine’s Day, according to market research firm CGA’s latest “On-Premise Impact Report.”

Boston Beer Company is investing $5 million in Twisted Tea’s winter advertising campaign – more than five times what it spent in Q1 2021 — and introducing a winter-focused ad for the first time.

Non-alcoholic (NA) beer maker Athletic Brewing Company will increase prices for many of its offerings, starting February 15, citing inflationary cost pressures from across the supply chain.

Boston Beer’s Samuel Adams hopes to capitalize on the continued success of the Wicked brand family in 2022, starting with its new Wicked Party Pack variety pack, featured in the company’s regional Super Bowl ad this year.

Anheuser-Busch InBev (A-B) released another two of its six Super Bowl ad spots this week, launching its campaigns for Bud Light Seltzer Hard Soda and Budweiser.