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Zoe Licata
Senior Reporter, Brewbound.com
Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.
Craft beer off-premise dollar sales in the last four weeks (ending July 16) increased +1.2% versus the same period in 2022, according to market research firm Circana in its monthly beer report.
More than 55 million oz. of beer, wine, ready-to-drink (RTD) cocktails and more were served from iPourIt self-serve walls in 2022, according to the beverage technology company’s “Annual Pour Report.”
Boston Beer’s shipments declined again in Q2 – down -4.5%, to 2.3 million barrels. However, the company is still confident in its projections and its “strategic priorities remained unchanged,” founder Jim Koch said Thursday during the company’s call with investors.
Anheuser-Busch InBev (A-B) announced a corporate restructuring today that will see the world’s largest beer manufacturer cut just under 2% of its U.S. workforce, an A-B spokesperson confirmed with Brewbound.
While bev-alc has been plagued with demands for “new, new, new” at an accelerated pace in recent years, distributors are concerned that “recent innovation is not disciplined,” according to the latest Tamarron Consulting survey.
Total bev-alc sales in off-premise channels (multi-outlet plus convenience) declined -4% week-over-week (WoW) in the week ending July 9, which included the July 4 holiday, according to Circana analyst Scott Scanlon.
The July 4 holiday had an even stronger impact on on-premise sales this year, driving double-digit velocity growth throughout the week, according to CGA, a NIQ on-premise market research firm.
Convenience store retailers had a “slightly more pessimistic outlook” for beer trends in Goldman Sachs’ Q2 Beverage Bytes survey, citing “broader economic pressures/fears of recession, impacts from cooler weather” and the continued “negative impacts from the recent Bud Light controversy.”
Craft trends in off-premise channels “remain underwhelming,” but there are “signs of improvement” in Q2, according to Bump Williams Consulting’s (BWC) quarterly craft report.
The Beer Institute’s (BI) Code Compliance Review Board (CCRB) has found that Bud Light’s sponsored content with influencer Dylan Mulvaney did not violate the trade group’s Advertising Marketing Code and Buying Guidelines.
The beer industry’s trade groups have been a (mostly) united front in recent years, with leadership from the Beer Institute (BI), Brewers Association (BA) and National Beer Wholesalers Association (NBWA) sharing the stage several times to promote the need for a unified industry and banding together to advocate and pass the Craft Beverage Modernization and Tax Reform Act (CBMTRA) in 2017 and made permanent in 2020.