Zoe Licata

Zoe Licata

Senior Reporter, Brewbound.com

Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.

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Posts by Zoe Licata

Diageo Refreshes Smirnoff Ice: ‘Same Swig, Different Swag’

Diageo Refreshes Smirnoff Ice: ‘Same Swig, Different Swag’

While 23-year-old Smirnoff Ice is around the same age as Gen. Z, the Diageo-owned flavored malt beverage (FMB) brand has been out of the spotlight in the past few years, as younger legal-drinking-age (LDA) consumers have gravitated toward new flashier beyond beer entrants such as Mark Anthony Brands’ White Claw Hard Seltzer and E. & J. Gallo’s High Noon Sun Sips.

Union Contract Negotiations Delayed at Anchor Brewing

Union Contract Negotiations Delayed at Anchor Brewing

Union workers at San Francisco-based Anchor Brewing are in limbo, as negotiations with company leadership for a new contract have stalled and the union’s initial contract has expired, according to union leaders.

Brewers Association Releases 2022 Rankings of Top 50 Craft Breweries By Volume; Athletic Brewing, Fiddlehead Make Big Leaps Again

Brewers Association Releases 2022 Rankings of Top 50 Craft Breweries By Volume; Athletic Brewing, Fiddlehead Make Big Leaps Again

The Brewers Association (BA) has shared its rankings of the top 50 independent craft breweries by sales volume, with U.S. craft brewers under the trade group’s small and independent brewery definition collectively producing 24.3 million barrels of beer and gaining 0.1% share of the overall beer market by volume to claim 13.2% share.

Brewers Association 2023 Industry Award Winners Announced

Brewers Association 2023 Industry Award Winners Announced

The Brewers Association (BA) has announced its 2023 Industry Award recipients, all five of whom have had an “immeasurable impact” on the craft brewing industry, BA president and CEO Bob Pease said in a press release.

February Tax Paid Beer Shipments +5.1%; YTD Shipments to Wholesalers +0.2%

February Tax Paid Beer Shipments +5.1%; YTD Shipments to Wholesalers +0.2%

U.S. brewers shipped approximately 11.4 million barrels of beer in February, returning to pre-pandemic levels after “two unusual years of swings,” according to Beer Institute (BI) VP of research Danelle Kosmal, citing numbers from the Alcohol and Tobacco Tax and Trade Bureau (TTB).

Bump Williams: Brands Need to Focus on Innovating Efficiently; Consumers Confused by Variety

Bump Williams: Brands Need to Focus on Innovating Efficiently; Consumers Confused by Variety

New brands accounted for 12.6% share of total beer brands in the last 52 weeks (ending February 25), but only 1.2% of total beer dollar sales in NielsenIQ-tracked off-premise channels, indicating a lack of “innovation efficiency,” according to Bump Williams, president and CEO of Bump Williams Consulting (BWC), in the company’s monthly industry update.