Blake Lively’s Betty Booze Expands Cocktail Range With First Vodka RTDs
Blake Lively’s Betty Booze is expanding with a new vodka-based ready-to-drink cocktail line.
Blake Lively’s Betty Booze is expanding with a new vodka-based ready-to-drink cocktail line.
After working hard to earn its name in a tough category, Chicago-based Luna Bay is now working harder to shed it.
Anheuser-Busch InBev (A-B) has revealed its new energy drink line Phorm Energy, as the beer giant seeks to make its presence felt in a category that has become increasingly important, and unstable, to beer distributors in recent years. Using the tagline “We do the Work,” Phorm Energy aims to deliver “energy, hydration and focus” through a zero-sugar, four-SKU line of 16 oz cans in four flavors.
Texas is close to enacting a total ban on THC and THCA hemp products, as a law outlawing manufacturing, sales and possession heads to Gov. Greg Abbott’s desk for final approval.
Weak alcohol sales dragged on Monster Beverage in Q1, part of a confluence of factors that saw net sales drop 2.3% during the quarter.
Harvest Hill Beverage Company, best known as the maker of kids drink brands SunnyD and Juicy Juice, has agreed terms for its acquisition by Guatemalan business group Castillo Hermanos, in partnership with private investment firm Centervew Capital. Terms were not disclosed, though a report in the Wall Street Journal pegged the deal at around $1.5 billion.
As Pepsi closes the deal on its $1.65 billion acquisition of Poppi (VNGR Beverages), the prebiotic soda maker is wrapping up another deal, this one with a class action group of consumers alleging they were misled by the drink’s gut-health claims.
Inter Miami CF may still be chasing honors on the field, but the club’s trophy room of sponsorships is already glittering with silverware.
The first two months of the year have seen a flurry of transactions for brands like Spindrift, RISE Brewing Co. and Aura Bora, but the year’s first big M&A blockbuster arrived late yesterday. As we take in our first impressions of the deal, here are the threads we’re following.
Spindrift Beverage Company has reached an agreement for San Francisco-based private investment group Gryphon Investors to acquire a majority stake in the sparkling water brand, and is tapping experienced CPG executive Dave Burwick as its new CEO.
Hollywood’s cannabis king is pouring up something new. Houseplant, the Los Angeles-based cannabis and lifestyle brand co-founded by actor and producer Seth Rogen, is moving into beverages with the U.S. launch of a four-SKU line of hemp-derived THC-infused flavored sparkling waters, available now in select markets and online.
Spindrift is in advanced talks to be acquired by a private equity firm for north of $650 million, according to a report in The Wall Street Journal.
Molson Coors has acquired a majority stake in energy drink brand ZOA in a $53 million cash transaction, expanding its growing non-alcoholic beyond beer portfolio and adding to rising M&A interest across the energy space.
Keurig Dr Pepper has agreed terms to acquire energy drink and sports nutrition business GHOST, bringing one of the category’s fastest growing brands into its expanding energy portfolio.