Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Anheuser-Busch Unveils Dana White-Backed Phorm Energy Drink

Anheuser-Busch Unveils Dana White-Backed Phorm Energy Drink

Anheuser-Busch InBev (A-B) has revealed its new energy drink line Phorm Energy, as the beer giant seeks to make its presence felt in a category that has become increasingly important, and unstable, to beer distributors in recent years. Using the tagline “We do the Work,” Phorm Energy aims to deliver “energy, hydration and focus” through a zero-sugar, four-SKU line of 16 oz cans in four flavors.

Alcohol Drags Monster’s Q1 Earnings

Alcohol Drags Monster’s Q1 Earnings

Weak alcohol sales dragged on Monster Beverage in Q1, part of a confluence of factors that saw net sales drop 2.3% during the quarter.

SunnyD Maker Harvest Hill Acquired by Castillo Hermanos

SunnyD Maker Harvest Hill Acquired by Castillo Hermanos

Harvest Hill Beverage Company, best known as the maker of kids drink brands SunnyD and Juicy Juice, has agreed terms for its acquisition by Guatemalan business group Castillo Hermanos, in partnership with private investment firm Centervew Capital. Terms were not disclosed, though a report in the Wall Street Journal pegged the deal at around $1.5 billion.

Poppi Reaches $8.9M Settlement Over Gut Health Claims

Poppi Reaches $8.9M Settlement Over Gut Health Claims

As Pepsi closes the deal on its $1.65 billion acquisition of Poppi (VNGR Beverages), the prebiotic soda maker is wrapping up another deal, this one with a class action group of consumers alleging they were misled by the drink’s gut-health claims.

Seth Rogen Brings Houseplant THC Seltzers to U.S.

Seth Rogen Brings Houseplant THC Seltzers to U.S.

Hollywood’s cannabis king is pouring up something new. Houseplant, the Los Angeles-based cannabis and lifestyle brand co-founded by actor and producer Seth Rogen, is moving into beverages with the U.S. launch of a four-SKU line of hemp-derived THC-infused flavored sparkling waters, available now in select markets and online.

Molson Coors Takes Majority Stake in ZOA Energy

Molson Coors Takes Majority Stake in ZOA Energy

Molson Coors has acquired a majority stake in energy drink brand ZOA in a $53 million cash transaction, expanding its growing non-alcoholic beyond beer portfolio and adding to rising M&A interest across the energy space.