As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.
Heineken is going long on hard cider. The Dutch brewing giant has bought the rights to make and distribute #2 brand, the U.K.’s Strongbow Cider, in the U.S. from Vermont Cider Co., the maker of Woodchuck. According to the Wall Street Journal, Strongbow owns almost 12 percent of the U.S. cider market, and Woodchuck about… Read more »
Looks like Stone Brewing Co. is trying to set a record for getting products into and out of the market by taking Budweiser’s old “born-on dating” idea and turning it on its head — and putting the expiration date into the name of the product.
It’s been a month of big changes for New York’s small brewers; two weeks ago, Governor Andrew Cuomo traveled to the Matt Brewery in Utica to sign a law that created a special tax designation for farmer/brewers in the state. But the bigger news took place late last night, according to the New York Brewers… Read more »
To take a look at the conundrum of craft beer branding, one need look no further than the Men’s Room. Beg Pardon? Stay with me. Here we go. Men’s Room Red is a beer made by Seattle’s Elysian Brewing. Elysian is a 19,000 barrel-per-year brewing company that began in 1996 as a single brewpub;
In a move that is particularly relevant for craft brewers — who tend to rely more on online and social media to market their products rather than traditional advertising — the U.S. Federal Trade Commission is looking into online marketing of beverage alcohol.
