Watch: Boston Beer Reveals Super Bowl Ad, Featuring Your Cousin From Boston, Clydesdales and a Hazy IPA
Anheuser-Busch’s Budweiser clydesdales may be sitting out Super Bowl Sunday, but Boston Beer Company is bringing its own horses to game day.
Anheuser-Busch’s Budweiser clydesdales may be sitting out Super Bowl Sunday, but Boston Beer Company is bringing its own horses to game day.
Citing a “growing decline in” demand and sales, Pabst Brewing Company announced it is “temporarily pausing production” of the 125-year-old Olympia Beer brand.
Anheuser-Busch InBev’s Budweiser brand won’t be featured during Super Bowl LV for the first time in 37 years, the world’s largest beer manufacturer announced today in revealing its advertising plans for the February 7 game between the Kansas City Chiefs and the Tampa Bay Buccaneers.
Great Divide Brewing Company plans to sell its nearly 6-year-old barrel bar and packaging hall in Denver’s River North Art District.
Night Shift Brewing Company will temporarily close its Lovejoy Wharf location in Boston. The last day, for now, is set for Saturday, January 23, and the reopen date is still to be determined.
James Watt, CEO of Scottish craft beer maker BrewDog, is teasing several new outposts, including a location in Las Vegas.
Pride and Parquet, Jack’s Abby Craft Lagers’ Boston Celtics themed beer, hit retailers in early January, and early shipments of the hoppy lager have quickly sold out. For the Framingham, Massachusetts-headquartered craft brewery, the partnership with the iconic Boston sports franchise is part of a strategy to go deeper at home with a focus on off-premise sales in 2021, co-owner Sam Hendler told Brewbound.
Hard seltzer dollar sales topped $4.14 billion in 2020, increasing 160.4% compared to 2019, according to Bump Williams Consulting (BWC), citing NielsenIQ all-outlet, plus convenience and liquor data through December 26, 2020.
Bell’s Brewery has appointed Carrie K. Yunker to the newly created role of executive vice president. Yunker, who has worked at Bell’s for nearly two decades and most recently served as VP of human resources, will work with Bell’s founder and president Larry Bell to oversee all aspects of managing the company, as well as leading Bell’s senior leadership team and acting as a go-between to the Michigan craft brewery’s board of directors.
Adam Warrington, who led Anheuser-Busch’s corporate social responsibility team for nearly three years, has left the world’s largest beer manufacturer.
Your Cousin from Boston is going to the Super Bowl. Boston Beer Company is investing in a Super Bowl spot that will run during the big game on February 7 in the New York and Boston markets to help boost the reincarnation of its New England IPA brand as Wicked Hazy.
Popular Vermont craft brewery Hill Farmstead is going into hibernation in mid-January and will halt production and cease retail sales until late March.
Massachusetts Gov. Charlie Baker has signed the franchise reform bill into law, finally ending a two-decades-long debate between the state’s craft breweries and wholesalers.
The Brewers Association announced today that it will postpone its annual Craft Brewers Conference (CBC) and Brew Expo America until September and move the event to Denver from San Diego, where it had been planned for late March. The 2021 edition of CBC is now slated to be held September 9-12, pending health and safety protocols.