Justin Kendall

Justin Kendall

Editor, Brewbound

Justin Kendall provides daily coverage of the beer industry on Brewbound.com, conducts live-streamed interviews during Brewbound’s events and co-produces the Brewbound podcast. Kendall is a nearly 20-year career journalist who led alt-weekly newspapers in Kansas City, Missouri, and Des Moines, Iowa.

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Posts by Justin Kendall

BeerBoard: Beer Fumbles NFL Opening Weekend 2025; Draft -7%, Package -8%

BeerBoard: Beer Fumbles NFL Opening Weekend 2025; Draft -7%, Package -8%

The return of professional football didn’t result in a boost to on-premise beer trends, contrary to years past. Opening weekend of the 2025 NFL season (September 4-7) led to high-single-digit declines in both draft beer (-7.3%) and packaged products (-8.3%) compared to 2024 opening weekend (September 5-8), according to on-premise tech and insights firm BeerBoard.

Boston Beer Seeking Next $250M Brand Amid 4th Category Failures

Boston Beer Seeking Next $250M Brand Amid 4th Category Failures

Boston Beer Company is willing to fail fast with new fourth category products in order to find its next big brand, founder and CEO Jim Koch shared during last week’s Barclays’ Global Consumer Staples Conference.

CGA & Draftline Reveal Demographics of the Draft Beer Drinker

CGA & Draftline Reveal Demographics of the Draft Beer Drinker

Who drinks draft beer these days? The draft beer drinker is an older white man who is “relatively affluent” and spends around $201 monthly on dining and drinking in on-premise outlets, according to the latest “On Premise Draft Opportunity” report from CGA and Draftline Technologies.

NIQ & CGA: ‘Lean Into What’s Working’ Amid Moderation Trends

NIQ & CGA: ‘Lean Into What’s Working’ Amid Moderation Trends

If last week’s Gallup survey suggesting Americans are drinking less has you ready to hit the panic button, maybe back away. Although there are declines in consumers’ expressed drinking behaviors, market research firm NIQ notes several opportunity areas for suppliers, retailers and on-premise operators.