Both sales velocity and check value at bars and restaurants nationwide increased by nearly double-digits in early February, according to CGA, the on-premise arm of market research firm NielsenIQ. Leading up to the Super Bowl, which took place on February 12, on-premise velocity in the host city and state of Phoenix, Arizona, increased +35% compared to the previous week.

The Brewers Association (BA) generated $23,395,125 in total revenue in 2022, surpassing the $20 million mark for the first time since 2019, the trade group representing small and independent brewers shared this week.

Boston Beer Company’s top priorities in 2023 are sustaining double-digit growth for Twisted Tea and stemming the losses for Truly Hard Seltzer, executives shared during the company’s Q4 and full-year earnings report. Leadership laid out their 2023 plans to investors. Here are some of the highlights of Thursday’s call with investors and analysts.

For the full fiscal year, Boston Beer shipped 8.2 million barrels to wholesalers, marking a -3.8% decline compared to 2021. Depletions (shipments to retailers) also declined by -5%.

Fast-growing non-alcoholic beer maker Athletic Brewing’s valuation is at just under $500 million, according to a Forbes profile released today.

Boston Beer is hitting the reset button with Truly Hard Seltzer in an effort to reverse the brand’s negative trends. Ahead of today’s Q4 and full-year earnings report, Boston Beer announced it would release new packaging, a new advertising campaign and communicate “clearer messaging” for Truly this spring as the company looks to grow Truly’s share and hold the No. 2 position in the segment behind White Claw.

Price increases and easy comps carried off-premise beer dollar sales up +7%, to nearly $2.9 billion, year-to-date through January 29 in multi-outlet and convenience stores tracked by market research firm IRI. Although dollar sales climbed, volume (measured in case sales) was slightly down -0.3% through the first month of 2023.

Employees at Anheuser-Busch (A-B) InBev-owned Widmer Brothers Brewing have voted to join Teamsters Local 162, the union announced. Stony Creek Brewery has been approved by its hometown of Branford, Connecticut to construct a new tank farm, which would expand the company’s brewing capacity from 48,000 barrels, to 100,000 barrels.

Virginia state lawmakers are considering a pair of bills that would require retailers to keep alcoholic versions of non-alcoholic beverages, such as Hard MTN Dew, Fresca Mixed, Simply Spiked and Topo Chico Hard Seltzer, separate from their counterparts, according to Pluribus News.

Hard seltzer searching for its floor has been a theme of Wall Street analyst reports over the last year. That line appeared again in the most recent “Hard Seltzer Dashboard” by Jefferies’ Kevin Grundy, which noted that hard seltzer’s share of total beer category dollar sales in Q4 2022 was the lowest point the segment had seen since the start of the pandemic.

Allagash Brewing Company is going statewide in Illinois. Plus, Memphis, Tennessee-based Wiseacre Brewing has added statewide distribution in Virginia via Specialty Beverage.

Beer will be the alcoholic beverage of choice for consumers planning to imbibe while watching Super Bowl LVII, according to market research firm Numerator, which shared the results of a consumer survey conducted from January 25-31.

San Diego-headquartered Kings & Convicts Brewing, which acquired Ballast Point from Constellation Brands in late 2019, will vacate the Encinitas taproom and Miramar production facility it took over from Molson Coors in January 2022.

Low-and-no or high ABV? Which way to go? Coming out of Dry January, there are plenty of new entrants — both new and established — making non-alcoholic beer. And on complete other end of the spectrum are growing sales of higher ABV beers.