Spirits giant Sazerac announced today a “strategic partnership” with 818 Tequila, the brand founded by model and reality TV star Kendall Jenner.

As expected, beverage-alcohol dollar sales recorded a notable drop (-7.3%) during the week ending April 19 compared to the same week last year, according to market research firm Circana’s latest weekly report.

Are demographics destiny for craft brewers? Maybe, but maybe not, according to Brewers Association (BA) staff economist Matt Gacioch, who shared the stage with Lawson’s Finest Liquids regional chain accounts manager Matt Roth Wednesday, during a Craft Brewers Conference (CBC) seminar.

Total beverage-alcohol off-premise dollar sales declined 1.9% year-over-year (YoY), to $1.354 billion, in the week ending April 12, according to market research firm Circana’s latest weekly report.

Non-alcoholic (NA) beer brand BERO has secured placements at major off-premise retailers, giving it nationwide presence at brick-and-mortar stores. BERO, which was co-founded by A-list actor Tom Holland and CEO John Herman, has rolled out at Kroger, Publix and Walmart, the company announced. “These expansions represent an exciting moment for BERO and the category as… Read more »

An upset happened off the court during the final weekend of the NCAA basketball tournament. Anheuser-Busch InBev’s (A-B) Michelob Ultra (13.81% share) edged Constellation Brands’ Corona Extra (13.8% share) for the top volume spot among packaged products at bars and restaurants tracked by on-premise data firm BeerBoard.

Beneath the surface of craft beer’s 2025 production decline (-5.1%, to nearly 21.86 million barrels) were power moves, usurpings and stumbles among the industry’s top 50 breweries, which the Brewers Association (BA) released today.

Mark Anthony Brands announced it has struck a deal to acquire the Finnish Long Drink, the popular gin-based, ready-to-drink (RTD) canned cocktail. The company expects the transaction to close in the coming weeks.

Molson Coors-aligned Baker Distributing acquired fellow Vermont blue/silver network house Calmont Beverage last month, according to a memo to suppliers obtained by Brewbound.

The Brewers Association (BA) will honor a trio of industry members with nearly a century of experience among them during its annual Craft Brewers Conference (CBC) later this month in Philadelphia.

Craft’s off-premise trends turned negative in March after two months of positive dollar sales, according to the latest monthly report from market research firm Circana. Year-to-date (YTD) through March 22, the segment recorded declines in dollar sales (-0.3%) and volume (-2.1%) at Circana-tracked multi-outlet grocery, mass retail and convenience stores (MULO+C).

As the NCAA men’s and women’s basketball tournaments marched into Final Four weekend, craft was the only segment to lose share of volume and dollar sales across all four regions, according to on-premise data firm BeerBoard.

Allagash Brewing founder Rob Tod brought something of a family heirloom – and a piece of American beer marketing history – for a show-and-tell segment in his keynote address to the New York State Brewers Conference in Albany last month.

Hours after a Bloomberg report sent the beverage-alcohol rumor mill into overdrive about a potential deal between spirits giants Pernod Ricard and Brown-Forman, both companies confirmed Thursday evening that they are in talks.