Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

European Non-Alc Players UNDONE, Thomas Henry Plan to Disrupt U.S. Market

European Non-Alc Players UNDONE, Thomas Henry Plan to Disrupt U.S. Market

Two of Europe’s popular adult non-alc (ANA) brands – UNDONE, a global pioneer in non-alc aperitifs, wines and spirits, and Thomas Henry, a premium mixer company – have landed on U.S. shores, each with a unique value proposition and a lengthy track record.

The Zero Proof Playbook: Former Sommeliers On Crafting A Non-Alc Lounge

The Zero Proof Playbook: Former Sommeliers On Crafting A Non-Alc Lounge

Former sommeliers at The French Laundry, Ian and Carly Blessing have applied their hospitality expertise to All the Bitter Zero Proof Lounge: a non-alcoholic tasting lounge that combines on-site production of the couple’s bitters line, educational tours, cocktail flights, a full zero-proof bar, local snacks, and a curated NA bottle shop under one roof.

How Cheeky Cocktails Is Finding Its Fit in a Shifting Beverage Market

How Cheeky Cocktails Is Finding Its Fit in a Shifting Beverage Market

Mixers sit at an odd place in the ever-evolving beverage industry. Last year, sales in mixers fell alongside a rise in adult non-alc (ANA) sales. In turn, mixer brands have positioned themselves as elevated zero-proof options and cocktail ingredients – some have even tried their luck in the ready-to-drink (RTD) aisle.

Pronghorn Adapts Investment Strategy To Focus On Growth-Stage Brands

Pronghorn Adapts Investment Strategy To Focus On Growth-Stage Brands

With 38 investments since its founding in 2022, Pronghorn – the accelerator focused on cultivating the next generation of Black entrepreneurs and executives in spirits – has been one of the most active funds in the bev-alc space.