Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

InvestBev’s Accelerator Bets on RTDs, Rum and Culture in New Cohort

InvestBev’s Accelerator Bets on RTDs, Rum and Culture in New Cohort

Spirits-based ready-to-drink (RTD) is one of the more fragmented segments in bev-alc, but independent brands with discipline and an eye for the right occasion can still break through, according to Gustavo Aguirre, vice president of brand innovation at private equity firm InvestBev.

Sazerac Partners with Andrews Distributing on New RTD Brands

Sazerac Partners with Andrews Distributing on New RTD Brands

Sazerac Company has partnered with Molson Coors-aligned wholesaler Andrews Distributing on three new ready-to-drink (RTD) beverages in Texas, adding a regional portfolio to the spirit company’s expanding RTD business.

The Zero Proof Playbook: How Upscale Bars Are Approaching Adult Non-Alc

The Zero Proof Playbook: How Upscale Bars Are Approaching Adult Non-Alc

Ordering a zero-proof option at a bar or restaurant can mean anything from a soda to a non-alc beer, but how are some of the country’s buzziest bars experimenting with non-alc options? We asked the creators behind the menus of three buzzy bars and restaurants: hotspot Bar Benjamin in Los Angeles, the Tao Group’s Crane Club in New York, and Michelin-starred Esmé in Chicago.