Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

How Cheeky Cocktails Is Finding Its Fit in a Shifting Beverage Market

How Cheeky Cocktails Is Finding Its Fit in a Shifting Beverage Market

Mixers sit at an odd place in the ever-evolving beverage industry. Last year, sales in mixers fell alongside a rise in adult non-alc (ANA) sales. In turn, mixer brands have positioned themselves as elevated zero-proof options and cocktail ingredients – some have even tried their luck in the ready-to-drink (RTD) aisle.

Pronghorn Adapts Investment Strategy To Focus On Growth-Stage Brands

Pronghorn Adapts Investment Strategy To Focus On Growth-Stage Brands

With 38 investments since its founding in 2022, Pronghorn – the accelerator focused on cultivating the next generation of Black entrepreneurs and executives in spirits – has been one of the most active funds in the bev-alc space.

LALO Tequila Shifts Distribution to Reyes Beverage Group

LALO Tequila Shifts Distribution to Reyes Beverage Group

Another major spirits supplier is shifting its California distribution to Reyes Beverage Group following the planned exit of Republic National Distributing Company from the Golden State later this year.

Liquid Death, WhistlePig Collab on Casket-Aged Whiskey

Liquid Death, WhistlePig Collab on Casket-Aged Whiskey

WhistlePig Whiskey and Liquid Death, two beverage disruptors known for their viral marketing stunts and unusual collaborations, have teamed up to kill typical summer drinking trends.

As RNDC Exits California, What’s Next For Suppliers?

As RNDC Exits California, What’s Next For Suppliers?

While former RNDC suppliers plot their next move, what will be the impact of the distributor’s exit on independent spirits and ready-to-drink (RTD) brands in California, and beyond?